March 12, 2024 7:00 AM
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no-reply=mixpanel.com@outgoing.mixpanel.com
Why should you care about MAU, WAU, and DAU?
Mixpanel encourages reading their Guide to Product Analytics for better insight on product growth, showcasing how DocuSign benefited.
They’re the building blocks of conversion and retention. Find the keys to growth so you can build a product customers love. Hi there, Keeping track of your active users is a starting point for vital product insights. It’s essential
March 12, 2024 7:00 AM
-
no-reply=mixpanel.com@outgoing.mixpanel.com
Why should you care about MAU, WAU, and DAU?
Mixpanel encourages reading their Guide to Product Analytics for better insight on product growth, showcasing how DocuSign benefited.
They’re the building blocks of conversion and retention. Find the keys to growth so you can build a product customers love. Hi there, Keeping track of your active users is a starting point for vital product insights. It’s essential
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</style></head><body style="background-color:#f5f2f2; margin:0; padding:0"><div style="display:none; max-height:0px; overflow:hidden">They’re the building blocks of conversion and retention. Find the keys to growth so you can build a product customers love.</div><div style="display:none; max-height:0px; overflow:hidden"> </div><table class="nl-container" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background-color:#f5f2f2"><tbody><tr><td><table class="row row-1" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="680" style="background-color:#fff; border-radius:0; color:#000; width:680px; margin:0 auto"><tbody><tr><td class="column column-1" width="100%" style="font-weight:400; text-align:left; vertical-align:top; border-top:0; border-right:0; border-bottom:0; border-left:0"><table class="html_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td class="pad"><div align="center" style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; text-align:center"><table width="100%" cellspacing="0" cellpadding="0"><tbody><tr><td style="font-size:0; line-height:0"><img src="https://discover.mixpanel.com/rs/461-OYV-624/images/divider-02-2x--023-02-25.png" alt="divider" width="680" style="vertical-align:top; max-width:100%; width:100%; height:auto"> </td></tr><tr><td class="h-20--sm" height="33" style="font-size:1px; line-height:1px; height:33px"> </td></tr><tr><td class="px-20 pb-15--sm" style="padding:5px 37px 5px 35px"><table width="100%" cellspacing="0" cellpadding="0"><tbody><tr><td class="flex--sm w-150" valign="middle" width="172"><table width="100%" cellspacing="0" cellpadding="0"><tbody><tr><td class="pb-15--sm"><table class="table-center--sm w-150" cellspacing="0" cellpadding="0"><tbody><tr><td><a href="#" target="_blank" style="text-decoration:none"><img src="https://discover.mixpanel.com/rs/461-OYV-624/images/logo-2x--023-02-25.png" width="172" alt="Mixpanel" border="0" style="vertical-align:top; max-width:100%; height:auto"> </a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="680" style="background-color:#fff; border-radius:0; color:#000; width:680px; margin:0 auto"><tbody><tr><td class="column column-1" width="100%" style="font-weight:400; text-align:left; padding-left:38px; padding-right:38px; padding-top:40px; vertical-align:top; border-top:0; border-right:0; border-bottom:0; border-left:0"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td class="pad" style="width:100%"><div class="alignment" align="center" style="line-height:10px"><div style="max-width:604px"><img src="https://userimg-assets.customeriomail.com/images/client-env-141894/1710145345860_new-hero_01HRP9P6Q6PN017AC6AJHZQED7.png" width="604" style="display:block; height:auto; border:0; width:100%"></div></div></td></tr></tbody></table><table class="text_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:32px; padding-top:24px"><div style="font-family:sans-serif"><div class="" style="font-size:14px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; color:#626266; line-height:1.5"><p style="margin:0; font-size:18px"><span style="font-size:18px">Hi there,</span></p><p style="margin:0; font-size:18px"> </p><p style="margin:0; font-size:18px"><span style="font-size:18px">Keeping track of your active users is a starting point for vital product insights. It’s essential if you care about product-led growth. But figuring out MAU, WAU, and DAU is just the beginning. Modeling the flow of users through your product with other metrics like conversion and retention can accelerate your product growth. </span></p><p style="margin:0; font-size:18px; text-align:left"> </p><p style="margin:0; font-size:18px"><span style="font-size:18px">Our <a href="#" style="text-decoration:underline; color:#7856ff">Guide to Product Analytics</a> reviews some helpful questions to get you started:</span><br><span style="font-size:18px"> </span></p><ul style="line-height:1.5; font-size:18px"><li aria-level="1"><span style="font-size:18px">What exactly do I need to measure in my product?</span></li><li aria-level="1"><span style="font-size:18px">How do I account for different types of users in my analysis?</span></li><li aria-level="1"><span style="font-size:18px">How do I narrow my focus around a single conversion flow to iterate faster?</span></li></ul><p style="margin:0; font-size:18px"><span style="font-size:18px">You can read more about MAU, WAU, and DAU on our <a href="#" style="text-decoration:underline; color:#7856ff">blog</a>: learn how to define active users and explore the importance of active users in the product-led growth era. </span></p><p style="margin:0; font-size:18px; text-align:left"> </p><p style="margin:0; font-size:18px"><span style="font-size:18px">See where users find value in your product and discover how to build products they love so they’ll come back again and again.</span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-3" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="680" style="background-color:#fff; border-radius:0; color:#000; width:680px; margin:0 auto"><tbody><tr><td class="column column-1" width="100%" style="font-weight:400; text-align:left; padding-bottom:6px; padding-left:38px; padding-right:38px; vertical-align:top; border-top:0; border-right:0; border-bottom:0; border-left:0"><table class="heading_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td class="pad" style="padding-top:25px; text-align:center; width:100%"><h1 style="margin:0; color:#1b0b3b; direction:ltr; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; font-size:29px; font-weight:700; letter-spacing:normal; line-height:120%; text-align:left; margin-top:0; margin-bottom:0"><span class="tinyMce-placeholder">Learn how DocuSign improved key metrics</span> </h1></td></tr></tbody></table><table class="text_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:32px; padding-top:24px"><div style="font-family:sans-serif"><div class="" style="font-size:12px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; color:#626266; line-height:1.5"><p style="margin:0; font-size:18px"><span style="font-size:18px">DocuSign has been able to boost conversions, improve onboarding completion, and get more paid customers to upgrade by using Mixpanel. </span></p><ul style="line-height:1.5; font-size:18px"><li aria-level="1"><span style="font-size:18px">By analyzing user behavior and identifying opportunities to encourage free users to upgrade, the team achieved a significant <strong>5% lift in upgrade conversions</strong></span></li><li aria-level="1"><span style="font-size:18px">DocuSign was able to <strong>increase free account creation by 15%</strong></span></li><li aria-level="1"><span style="font-size:18px">The team addressed a significant drop-off in conversions after the initial sign-up by focusing on <strong>improving the onboarding process for new users</strong></span></li></ul></div></div></td></tr></tbody></table><table class="button_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td class="pad" style="text-align:center"><div class="alignment" align="center"><a href="#" target="_blank" style="text-decoration:none; display:inline-block; color:#ffffff; background-color:#7856ff; border-radius:44px; width:auto; border-top:0px solid transparent; font-weight:700; border-right:0px solid transparent; border-bottom:0px solid transparent; border-left:0px solid transparent; padding-top:8px; padding-bottom:8px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; font-size:16px; text-align:center; word-break:keep-all"><span style="padding-left:24px; padding-right:24px; font-size:16px; display:inline-block; letter-spacing:normal"><span style="word-break:break-word; line-height:32px">Read Customer Story</span></span></a> </div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-4" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="680" style="background-color:#fff; border-radius:0; color:#000; width:680px; margin:0 auto"><tbody><tr><td class="column column-1" width="100%" style="font-weight:400; text-align:left; padding-bottom:5px; padding-left:38px; padding-right:38px; padding-top:5px; vertical-align:top; border-top:0; border-right:0; border-bottom:0; border-left:0"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:10px; padding-top:45px"><div style="font-family:sans-serif"><div class="" style="font-size:14px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; color:#626266; line-height:1.5"><p style="margin:0; font-size:14px; text-align:center"><span style="font-size:16px"><strong><em>Need help or have any questions?</em> <em><a href="#" target="_blank" rel="noopener" style="text-decoration:underline; color:#7856ff">Contact us</a></em></strong></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-5" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="680" style="background-color:#fff; border-radius:0; color:#000; width:680px; margin:0 auto"><tbody><tr><td class="column column-1" width="100%" style="font-weight:400; text-align:left; padding-bottom:10px; padding-left:38px; padding-right:38px; padding-top:40px; vertical-align:top; border-top:0; border-right:0; border-bottom:0; border-left:0"><table class="html_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td class="pad"><div align="center" style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; text-align:center"></div></td></tr></tbody><tbody><tr><td height="57" style="font-size:1px; line-height:1px; height:57px"> </td></tr><tr><td align="center"><table width="72" cellspacing="0" cellpadding="0" style="margin-left:auto; margin-right:auto"><tbody><tr><td><img src="https://discover.mixpanel.com/rs/461-OYV-624/images/footer-icon-2x--023-02-25.png" alt="mixpanel" width="72" style="vertical-align:top; max-width:100%; width:100%; height:auto"> </td></tr></tbody></table></td></tr></tbody></table><table class="divider_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td class="pad" style="padding-top:54px"><div class="alignment" align="center"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style=""><tbody><tr><td class="divider_inner" style="font-size:1px; line-height:1px; border-top:1px solid #eae7e7"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-6" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="680" style="background-color:#fff; border-radius:0; color:#000; width:680px; margin:0 auto"><tbody><tr><td class="column column-1" width="66.66666666666667%" style="font-weight:400; text-align:left; padding-bottom:5px; padding-top:10px; vertical-align:top; border-top:0; border-right:0; border-bottom:0; border-left:0"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="word-break:break-word"><tbody><tr><td class="pad" style="padding-left:38px; padding-right:10px; padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:14px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; color:#1b0b3b; line-height:1.5"><p style="margin:0; font-size:10px; letter-spacing:normal"><strong><span style="font-size:10px"><span style="">Mixpanel, Inc, One Front Street, Floor 28, </span><span style="">San Francisco, CA 94111</span></span></strong></p></div></div></td></tr></tbody></table><table class="text_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:10px; padding-left:38px; padding-right:10px; padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:14px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; color:#1b0b3b; line-height:1.8"><p style="margin:0; font-size:10px; text-align:left; letter-spacing:1px"><span style="font-size:10px"><a href="#" target="_blank" class="" rel="noopener" style="text-decoration:underline; color:#1b0b3b">VISIT MIXPANEL</a> | <a href="#" target="_blank" class="" rel="noopener" style="text-decoration:underline; 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