June 28, 2024 2:03 AM
-
publishing@email.mckinsey.com
Think big
A newsletter from McKinsey sharing new strategic ideas and insights for the C-suite.
Four new insights
June 28, 2024 2:03 AM
-
publishing@email.mckinsey.com
Think big
A newsletter from McKinsey sharing new strategic ideas and insights for the C-suite.
Four new insights
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line-height:150%; margin:0px; font-weight:normal; letter-spacing:0px; text-transform:none; color:#333333; font-family:Helvetica,Arial,sans-serif"><a href="#" target="_blank" rel="noopener" data-link-id="5162d110d2ef11eca968ff852ab32fd9" style="color:#333333; text-decoration:none; font-weight:inherit"><span style="font-size:16px; line-height:150%"><span style="color:#757575">FOUR OF OUR BEST NEW IDEAS FOR THE C-SUITE</span><br></span></a></p></td></tr></tbody></table></td></tr></tbody></table></div></td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td valign="top" align="left"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap"><tbody><tr><td align="center" data-groupid="scaled" style="padding:0px 0px 0px 0px"><img src="http://images.harmony.epsilon.com/ContentHandler/images?id=92014dd0-ff8e-11eb-89c1-1f2ca2f6c9a5" alt="" width="640" height="auto" border="0" class="wrap" style="display:block; 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padding:0px 20px 20px 20px"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="left" valign="top"><table role="presentation" border="0" cellspacing="0" cellpadding="0" align="left"><tbody><tr><td align="left" valign="top" width="114" data-groupid="button"><img src="http://images.harmony.epsilon.com/ContentHandler/images?id=0a690460-96f2-11ed-856e-4be74b9a2fb4" alt="" width="114" height="auto" border="0" style="display:block"></td><td valign="top"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="left" valign="top" style="vertical-align:top; padding:5px 0px 0px 0px"><p data-groupid="text" data-richtext="icon_text" class="mobile_match" style="font-size:14px; line-height:125%; margin:0px; font-weight:normal; letter-spacing:0px; text-transform:none; color:#333333; font-family:Helvetica,Arial,sans-serif"><span style="font-size:16px; line-height:150%">Curated by <span style="color:#2251ff; text-decoration:underline; line-height:125%"><a href="#" target="_blank" rel="noopener" data-link-id="ed2b694071c311ed9d08a1af4cb38878" style="color:#2251ff; text-decoration:underline; font-weight:inherit"><strong>Liz Hilton Segel</strong></a></span>, chief client officer and managing partner, global industry practices, & <span style="color:#2251ff; text-decoration:underline; line-height:125%"><a href="#" target="_blank" rel="noopener" data-link-id="f6f053a071c311ed9d08a1af4cb38878" style="color:#2251ff; text-decoration:underline; font-weight:inherit"><strong>Homayoun Hatami</strong></a></span>, managing partner, global client capabilities</span></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></td></tr><tr><td><table role="presentation" bgcolor="#FFFFFF" width="640" border="0" align="center" cellpadding="0" cellspacing="0" class="wrap"><tbody><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td valign="top" align="left"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap"><tbody><tr><td align="left" class="pad20rl match" style="padding:0px 20px 16px 20px"><p data-richtext="p1_text" data-groupid="p1" class="mobile_match" style="font-size:14px; line-height:150%; margin:0px; font-weight:normal; letter-spacing:0px; text-transform:none; color:#333333; font-family:Helvetica,Arial,sans-serif"><span style="font-size:18px; line-height:150%">How to climb Mount Everest? Two essentials seem to matter most: an experienced guide and a willingness to do the hard work. No one goes from base camp to the summit unassisted. And no one gets there without plans, preparation, and grit. This summer, McKinsey is exploring what it takes for companies to summit their industries. We hope you enjoy the read.<br></span></p></td></tr></tbody></table></td></tr></tbody></table></div></td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td valign="top" align="left"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap"><tbody><tr><td align="right" class="pad20rl match" style="padding:0px 20px 16px 20px"><p data-richtext="p1_text" data-groupid="p1" class="mobile_match" style="font-size:14px; line-height:150%; margin:0px; font-weight:normal; letter-spacing:0px; text-transform:none; color:#333333; font-family:Helvetica,Arial,sans-serif"><span style="font-size:18px; line-height:150%">—Liz and Homayoun<br></span></p></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td><table role="presentation" width="100%" border="0" cellspacing="0"><tbody><tr><td height="20" align="left" valign="top" bgcolor="#FFFFFF" style="line-height:0px; padding:0px"><img src="https://images.harmony.epsilon.com/ContentHandler/images?id=3f67ada7-a01e-4c02-ab71-8b46fd3106ae" height="20" border="0" alt="" style="display:block; height:20px"></td></tr></tbody></table></td></tr></tbody></table></div></td></tr><tr><td><table role="presentation" bgcolor="#FFFFFF" width="640" border="0" align="center" cellpadding="0" cellspacing="0" class="wrap"><tbody><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td align="center" valign="top" class="pad20rl" style="padding:0px 20px 36px 20px"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap" bgcolor="#000000"><tbody><tr><td align="center" valign="top" style="line-height:1px!important"><img src="https://images.harmony.epsilon.com/ContentHandler/images?id=3f67ada7-a01e-4c02-ab71-8b46fd3106ae" height="1" border="0" alt="" style="display:block"></td></tr></tbody></table></td></tr></tbody></table></div></td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td valign="top" align="center" style="padding:0px 20px 20px 20px"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td align="center" data-groupid="scaled" style="padding:0px 0px 0px 0px"><a href="#" data-managed-link="scaled_link_url" target="_blank" data-link-id="8c34ac01a3ab11ecacff45a63c150deb"><img src="http://images.harmony.epsilon.com/ContentHandler/images?id=6dece750-33ee-11ef-afab-df7f6b41dc76" alt="An image linking to the web page “What it takes to create a winning transformation” on McKinsey.com." width="600" height="auto" border="0" class="wrap" style="display:block; vertical-align:top"></a></td></tr></tbody></table></td></tr></tbody></table></div></td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td valign="top" align="left"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap"><tbody><tr><td align="left" class="pad20rl match" style="padding:0px 20px 16px 20px"><h2 data-richtext="h2_text" data-groupid="h2" class="mobile_match" style="font-size:14px; line-height:120%; margin:0px; font-weight:normal; letter-spacing:0px; text-transform:none; color:#000000; font-family:Georgia,Cambria,Times,Times New Roman,serif"><a href="#" target="_blank" rel="noopener" data-link-id="d8f3c1e0b1f911eda3827388e3d39906" style="color:#000000; font-weight:inherit; background:none; text-decoration:none"><span style="font-size:24px; line-height:120%"><strong>What’s new</strong></span></a></h2></td></tr></tbody></table></td></tr></tbody></table></div></td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td valign="top" align="left"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap"><tbody><tr><td align="left" class="pad20rl match" style="padding:0px 20px 20px 20px"><p data-richtext="p1_text" data-groupid="p1" class="mobile_match" style="font-size:14px; line-height:150%; margin:0px; font-weight:normal; letter-spacing:0px; text-transform:none; color:#333333; font-family:Helvetica,Arial,sans-serif"><a href="#" target="_blank" rel="noopener" data-link-id="6748ce90333611ef91f0a983bbfb3b91" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%"><strong>Everybody has dreams. Successful companies do something about it.</strong> The biggest gap in business is between companies that embrace the challenges of transformation and those that hope “business as usual” will succeed forever. </span><span style="font-size:16px; line-height:150%"><br><br></span><span style="font-size:16px; line-height:150%">Get started with <span style="color:rgb(34,81,255); line-height:150%"><strong><span style="text-decoration:underline; line-height:150%">What it takes to create a winning transformation</span></strong></span>, a </span></a><em><a href="#" target="_blank" rel="noopener" data-link-id="82f74b30333611ef91f0a983bbfb3b91" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%"><span style="text-decoration:underline; line-height:150%; color:rgb(34,81,255)">Five Fifty</span></span></a></em><a href="#" target="_blank" rel="noopener" data-link-id="6748ce90333611ef91f0a983bbfb3b91" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%"> briefing from <em>McKinsey Quarterly</em>. </span></a></p></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></td></tr><tr><td><table role="presentation" bgcolor="#FFFFFF" width="640" border="0" align="center" cellpadding="0" cellspacing="0" class="wrap"><tbody><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td align="center" valign="top" class="pad20rl" style="padding:0px 20px 36px 20px"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap" bgcolor="#000000"><tbody><tr><td align="center" valign="top" style="line-height:1px!important"><img src="https://images.harmony.epsilon.com/ContentHandler/images?id=3f67ada7-a01e-4c02-ab71-8b46fd3106ae" height="1" border="0" alt="" style="display:block"></td></tr></tbody></table></td></tr></tbody></table></div></td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td valign="top" align="center" style="padding:0px 20px 20px 20px"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td align="center" data-groupid="scaled" style="padding:0px 0px 0px 0px"><a href="#" data-managed-link="scaled_link_url" target="_blank" data-link-id="d6eceff1a3ab11ecacff45a63c150deb"><img src="http://images.harmony.epsilon.com/ContentHandler/images?id=760c10f0-33ee-11ef-9719-b72a245c03c7" alt="An image linking to the web page “Building a superpower: What can we learn from the Magnificent Seven?” on McKinsey.com." width="600" height="auto" border="0" class="wrap" style="display:block; vertical-align:top"></a></td></tr></tbody></table></td></tr></tbody></table></div></td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td valign="top" align="left"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap"><tbody><tr><td align="left" class="pad20rl match" style="padding:0px 20px 16px 20px"><h2 data-richtext="h2_text" data-groupid="h2" class="mobile_match" style="font-size:14px; line-height:120%; margin:0px; font-weight:normal; letter-spacing:0px; text-transform:none; color:#000000; font-family:Georgia,Cambria,Times,Times New Roman,serif"><a href="#" target="_blank" rel="noopener" data-link-id="d6ee0161a3ab11ecacff45a63c150deb" style="color:#000000; font-weight:inherit; background:none; text-decoration:none"><span style="font-size:24px; line-height:120%"><strong>What’s now</strong></span></a></h2></td></tr></tbody></table></td></tr></tbody></table></div></td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td valign="top" align="left"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap"><tbody><tr><td align="left" class="pad20rl match" style="padding:0px 20px 20px 20px"><p data-richtext="p1_text" data-groupid="p1" class="mobile_match" style="font-size:14px; line-height:150%; margin:0px; font-weight:normal; letter-spacing:0px; text-transform:none; color:#333333; font-family:Helvetica,Arial,sans-serif"><a href="#" target="_blank" rel="noopener" data-link-id="f9bdef20725e11ed9a210f6e47e02204" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%"><span style="color:#051c2c; line-height:150%"><span style="line-height:150%"><strong>What do they have that we don’t?</strong> Answer: a superpower. Competitive dynamics are complicated, but they often boil down to a simple fact: one company has invested in an institutional capability that helps it do a mission-critical activity superlatively well, and the others have not. <strong><br></strong></span></span></span></a><br><a href="#" target="_blank" rel="noopener" data-link-id="f9bdef20725e11ed9a210f6e47e02204" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%"><span style="color:#051c2c; line-height:150%"><span style="line-height:150%">Get your cape on with <span style="color:rgb(34,81,255); line-height:150%"><strong><span style="text-decoration:underline; line-height:150%">Building a superpower: What can we learn from the Magnificent Seven?</span></strong></span>, by </span></span></span></a><a href="#" target="_blank" rel="noopener" data-link-id="c5738eb0333611ef91f0a983bbfb3b91" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%"><span style="color:#051c2c; line-height:150%"><span style="line-height:150%"><span style="text-decoration:underline; line-height:150%; color:rgb(34,81,255)">Brad Mendelson</span></span></span></span></a><a href="#" target="_blank" rel="noopener" data-link-id="f9bdef20725e11ed9a210f6e47e02204" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%"><span style="color:#051c2c; line-height:150%"><span style="line-height:150%">, </span></span></span></a><a href="#" target="_blank" rel="noopener" data-link-id="da2da610333611ef91f0a983bbfb3b91" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%"><span style="color:#051c2c; line-height:150%"><span style="line-height:150%"><span style="text-decoration:underline; line-height:150%; color:rgb(34,81,255)">Harald Fanderl</span></span></span></span></a><a href="#" target="_blank" rel="noopener" data-link-id="f9bdef20725e11ed9a210f6e47e02204" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%"><span style="color:#051c2c; line-height:150%"><span style="line-height:150%">, and coauthors. </span></span></span></a></p></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></td></tr><tr><td><table role="presentation" bgcolor="#FFFFFF" width="640" border="0" align="center" cellpadding="0" cellspacing="0" class="wrap"><tbody><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td align="center" valign="top" class="pad20rl" style="padding:1px 20px 36px 20px"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap" bgcolor="#000000"><tbody><tr><td align="center" valign="top" style="line-height:1px!important"><img src="https://images.harmony.epsilon.com/ContentHandler/images?id=3f67ada7-a01e-4c02-ab71-8b46fd3106ae" height="1" border="0" alt="" style="display:block"></td></tr></tbody></table></td></tr></tbody></table></div></td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td valign="top" align="center" style="padding:0px 20px 20px 20px"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td align="center" data-groupid="scaled" style="padding:0px 0px 0px 0px"><a href="#" data-managed-link="scaled_link_url" target="_blank" data-link-id="b77f8d2167d811ed85228fd514ef589b"><img src="http://images.harmony.epsilon.com/ContentHandler/images?id=7e18c400-33ee-11ef-b2f0-5d89652c3a82" alt="An image linking to the web page “The ‘inside out’ leadership journey: How personal growth creates the path to success” on McKinsey.com." width="600" height="auto" border="0" class="wrap" style="display:block; vertical-align:top"></a></td></tr></tbody></table></td></tr></tbody></table></div></td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td valign="top" align="left"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap"><tbody><tr><td align="left" class="pad20rl match" style="padding:0px 20px 16px 20px"><h2 data-richtext="h2_text" data-groupid="h2" class="mobile_match" style="font-size:14px; line-height:120%; margin:0px; font-weight:normal; letter-spacing:0px; text-transform:none; color:#000000; font-family:Georgia,Cambria,Times,Times New Roman,serif"><a href="#" target="_blank" rel="noopener" data-link-id="b780507067d811ed85228fd514ef589b" style="color:#000000; font-weight:inherit; background:none; text-decoration:none"><span style="font-size:24px; line-height:120%"><strong>What’s next</strong></span></a></h2></td></tr></tbody></table></td></tr></tbody></table></div></td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td valign="top" align="left"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap"><tbody><tr><td align="left" class="pad20rl match" style="padding:0px 20px 20px 20px"><p data-richtext="p1_text" data-groupid="p1" class="mobile_match" style="font-size:14px; line-height:150%; margin:0px; font-weight:normal; letter-spacing:0px; text-transform:none; color:#333333; font-family:Helvetica,Arial,sans-serif"><a href="#" target="_blank" rel="noopener" data-link-id="30a168f0e6f311eeb5c5ad8407bb8c1f" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%"><strong>People persons.</strong> Some CEOs seem to have it all figured out. They have financial acumen and strong management skills. They’re systems thinkers. But their results lag behind their aspirations. What gives? Our </span></a><a href="#" target="_blank" rel="noopener" data-link-id="1ea78e50333711ef88688389fc1ee3fa" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%"><span style="text-decoration:underline; line-height:150%; color:rgb(34,81,255)">new book</span></span></a><a href="#" target="_blank" rel="noopener" data-link-id="30a168f0e6f311eeb5c5ad8407bb8c1f" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%"> on leadership suggests an answer: they need to connect authentically with their teams—and themselves. <br><strong><br></strong></span></a><a href="#" target="_blank" rel="noopener" data-link-id="30a168f0e6f311eeb5c5ad8407bb8c1f" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%">For a sneak peek, check out this excerpt: <span style="color:rgb(34,81,255); line-height:150%"><strong><span style="text-decoration:underline; line-height:150%">The ‘inside out’ leadership journey: How personal growth creates the path to success</span></strong></span>, by </span></a><a href="#" target="_blank" rel="noopener" data-link-id="36c9d6f0333711ef88688389fc1ee3fa" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%"><span style="text-decoration:underline; line-height:150%; color:rgb(34,81,255)">Dana Maor</span></span></a><a href="#" target="_blank" rel="noopener" data-link-id="30a168f0e6f311eeb5c5ad8407bb8c1f" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%">, Hans-Werner Kaas, </span></a><a href="#" target="_blank" rel="noopener" data-link-id="46e6e690333711ef88688389fc1ee3fa" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%"><span style="text-decoration:underline; line-height:150%; color:rgb(34,81,255)">Kurt Strovink</span></span></a><a href="#" target="_blank" rel="noopener" data-link-id="30a168f0e6f311eeb5c5ad8407bb8c1f" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%">, and </span></a><a href="#" target="_blank" rel="noopener" data-link-id="570778a0333711ef88688389fc1ee3fa" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%"><span style="text-decoration:underline; line-height:150%; color:rgb(34,81,255)">Ramesh Srinivasan</span></span></a><a href="#" target="_blank" rel="noopener" data-link-id="30a168f0e6f311eeb5c5ad8407bb8c1f" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="font-size:16px; line-height:150%">. </span></a></p></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></td></tr><tr><td><table role="presentation" bgcolor="#FFFFFF" width="640" border="0" align="center" cellpadding="0" cellspacing="0" class="wrap"><tbody><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td align="center" valign="top" class="pad20rl" style="padding:1px 20px 36px 20px"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap" bgcolor="#000000"><tbody><tr><td align="center" valign="top" style="line-height:1px!important"><img src="https://images.harmony.epsilon.com/ContentHandler/images?id=3f67ada7-a01e-4c02-ab71-8b46fd3106ae" height="1" border="0" alt="" style="display:block"></td></tr></tbody></table></td></tr></tbody></table></div></td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td valign="top" align="center" style="padding:0px 20px 20px 20px"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td align="center" data-groupid="scaled" style="padding:0px 0px 0px 0px"><a href="#" data-managed-link="scaled_link_url" target="_blank" data-link-id="bc29db5067d811ed85228fd514ef589b"><img src="http://images.harmony.epsilon.com/ContentHandler/images?id=878702e0-33ee-11ef-bb9d-89d6b8b585ee" alt="An image linking to the web page “Rescuing the decade: A dual agenda for the consumer goods industry” on McKinsey.com." width="600" height="auto" border="0" class="wrap" style="display:block; vertical-align:top"></a></td></tr></tbody></table></td></tr></tbody></table></div></td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td valign="top" align="left"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap"><tbody><tr><td align="left" class="pad20rl match" style="padding:0px 20px 16px 20px"><h2 data-richtext="h2_text" data-groupid="h2" class="mobile_match" style="font-size:14px; line-height:120%; margin:0px; font-weight:normal; letter-spacing:0px; text-transform:none; color:#000000; font-family:Georgia,Cambria,Times,Times New Roman,serif"><a href="#" target="_blank" rel="noopener" data-link-id="bc2a779167d811ed85228fd514ef589b" style="color:#000000; font-weight:inherit; background:none; text-decoration:none"><span style="font-size:24px; line-height:120%"><strong>What’s needed</strong></span></a></h2></td></tr></tbody></table></td></tr></tbody></table></div></td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td valign="top" align="left"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap"><tbody><tr><td align="left" class="pad20rl match" style="padding:0px 20px 20px 20px"><p data-richtext="p1_text" data-groupid="p1" class="mobile_match" style="font-size:14px; line-height:150%; margin:0px; font-weight:normal; letter-spacing:0px; text-transform:none; color:#333333; font-family:Helvetica,Arial,sans-serif"><span style="font-size:16px; line-height:150%"><a href="#" target="_blank" rel="noopener" data-link-id="3790f970f1fa11eeb80161b0d54c3aac" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><strong>Anybody out there?</strong> Many big consumer companies have hit a rough patch in the 2020s. Consumers are often hard to pin down, macro trends are slowing growth, and costs are rising. To salvage the next five years, companies will need to both reshape their portfolios and build best-in-class operational capabilities (superpower, anyone?).<br><br>Make 2030 a year to remember with <span style="color:rgb(34,81,255); line-height:150%"><strong><span style="text-decoration:underline; line-height:150%">Rescuing the decade: A dual agenda for the consumer goods industry</span></strong></span>, by </a><a href="#" target="_blank" rel="noopener" data-link-id="c1b69140333711efb912ef9c1c8ca8bb" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="text-decoration:underline; line-height:150%; color:rgb(34,81,255)">Jessica Moulton</span></a><a href="#" target="_blank" rel="noopener" data-link-id="3790f970f1fa11eeb80161b0d54c3aac" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none">, </a><a href="#" target="_blank" rel="noopener" data-link-id="dbbded90333711efb912ef9c1c8ca8bb" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="text-decoration:underline; line-height:150%; color:rgb(34,81,255)">Pavlos Exarchos</span></a><a href="#" target="_blank" rel="noopener" data-link-id="3790f970f1fa11eeb80161b0d54c3aac" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none">, and </a><a href="#" target="_blank" rel="noopener" data-link-id="e80c9010333711efb912ef9c1c8ca8bb" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none"><span style="text-decoration:underline; line-height:150%; color:rgb(34,81,255)">Warren Teichner</span></a><a href="#" target="_blank" rel="noopener" data-link-id="3790f970f1fa11eeb80161b0d54c3aac" style="color:rgb(51,51,51); font-weight:inherit; background:none; text-decoration:none">.</a></span></p></td></tr></tbody></table></td></tr></tbody></table></div></td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td valign="top" align="left"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap"><tbody><tr><td align="left" class="pad20rl match" style="padding:0px 20px 20px 20px"><p data-richtext="p1_text" data-groupid="p1" class="mobile_match" style="font-size:14px; line-height:150%; margin:0px; font-weight:normal; letter-spacing:0px; text-transform:none; color:#333333; font-family:Helvetica,Arial,sans-serif"><span style="font-size:16px; line-height:150%">We hope you find these ideas inspiring and helpful. See you next time with four more McKinsey ideas for the CEO and others in the C-suite. </span></p></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></td></tr><tr><td><table role="presentation" bgcolor="#FFFFFF" width="640" border="0" align="center" cellpadding="0" cellspacing="0" class="wrap"><tbody><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"><tbody><tr><td align="center" valign="top" class="pad20rl" style="padding:0px 20px 36px 20px"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="wrap" bgcolor="#000000"><tbody><tr><td align="center" valign="top" style="line-height:1px!important"><img src="https://images.harmony.epsilon.com/ContentHandler/images?id=3f67ada7-a01e-4c02-ab71-8b46fd3106ae" height="1" border="0" alt="" style="display:block"></td></tr></tbody></table></td></tr></tbody></table></div></td></tr><tr><td bgcolor="#ffffff"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#ffffff" class="wrap"><tbody><tr><td><table role="presentation" align="center" width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="left" valign="top" bgcolor="#ffffff" style="vertical-align:top; padding:0px 20px 20px 20px; background-color:#ffffff"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tbody><tr><th align="left" valign="top" class="colsplit topstack" width="170" style="vertical-align:top; padding:0px; font-weight:normal; width:170px"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="left" valign="top" class="pad0r pad20b" data-groupid="img" style="vertical-align:top; padding:4px 20px 0px 0px"><a href="#" target="_blank" data-link-id="85e704f033e211ef99c059036116d71d"><img src="https://www.mckinsey.com/~/media/mckinsey/Email/Guide/McK-Guide-Problem-solving-THUMB-1536x1536.jpg?mw=768&car=16:9" alt="An image linking one click subscription to “McKinsey Publishing Guides” emails on mckinsey.com" width="170" height="auto" border="0" class="wrap" style="display:block"></a></td></tr></tbody></table></th><th align="left" valign="top" class="colsplit botstack" style="vertical-align:top; padding:0px; font-weight:normal"><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="left" valign="top" style="vertical-align:top; padding:2px 0px 10px 0px"><h4 data-richtext="headline_text" data-groupid="headline" class="mobile_h4" style="font-size:14px; line-height:120%; margin:0px; font-weight:normal; color:#000000; font-family:Helvetica,Arial,sans-serif"><a href="#" target="_blank" rel="noopener" data-link-id="85e704f133e211ef99c059036116d71d" style="color:rgb(0,0,0); font-weight:inherit; background-image:none; background-position:initial; background-size:initial; background-repeat:initial; background-attachment:initial; background-origin:initial; background-clip:initial; text-decoration:none"><span style="font-size:18px; line-height:120%"><strong>Introducing “The McKinsey Publishing Guide to managing yourself and others”</strong></span></a></h4></td></tr><tr><td align="left" valign="top" style="vertical-align:top; padding:0px 0px 10px 0px"><p data-richtext="col1_p1_text" data-groupid="col1_p1" class="mobile_p1" style="font-size:14px; line-height:150%; margin:0px; font-weight:normal; letter-spacing:0px; text-transform:none; color:#333333; font-family:Helvetica,Arial,sans-serif"><a href="#" target="_blank" rel="noopener" data-link-id="85e704f233e211ef99c059036116d71d" style="color:rgb(51,51,51); font-weight:inherit; background-image:none; background-position:initial; background-size:initial; background-repeat:initial; background-attachment:initial; background-origin:initial; background-clip:initial; text-decoration:none"><span style="font-size:14px; line-height:150%">Managing your time. 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