June 28, 2024 12:01 PM
-
CMOProgramNews@deloitte.com
MarTech, customer insights, and more
Highlights and insights from the 2024 spring edition of the CMO Survey, focusing on challenges of MarTech budgets and brand differentiation.
Spring takeaways from the CMO Survey (view email as web page) CMO Survey takeaways and trends Tech investments may need a strategy overhaul Our 2024 spring edition of the CMO Survey is live! Explore the challenges of increasing MarTech budgets, tu
June 28, 2024 12:01 PM
-
CMOProgramNews@deloitte.com
MarTech, customer insights, and more
Highlights and insights from the 2024 spring edition of the CMO Survey, focusing on challenges of MarTech budgets and brand differentiation.
Spring takeaways from the CMO Survey (view email as web page) CMO Survey takeaways and trends Tech investments may need a strategy overhaul Our 2024 spring edition of the CMO Survey is live! Explore the challenges of increasing MarTech budgets, tu
<html><head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="viewport" content="width=device-width, initial-scale=1"><meta name="format-detection" content="telephone=no"><meta content="IE=edge"><meta name="x-apple-disable-message-reformatting"><style type="text/css">
<!--
.ExternalClass
{width:100%}
.ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div
{line-height:100%}
.ReadMsgBody
{width:100%;
background-color:#ebebeb}
.yshortcuts a
{border-bottom:none!important}
body
{margin:0;
margin:0;
padding:0;
background-color:#f3f3f3;
font-family:'Open Sans',Calibri,sans-serif!important;
font-weight:400;
font-size:14px}
img
{outline:none;
border-style:none;
display:block}
table
{border-collapse:collapse;
border-spacing:0}
table td
{border-collapse:collapse}
a
{color:#00a3e0;
text-decoration:none;
font-weight:700;
outline:0}
a:hover
{color:#000;
text-decoration:underline}
p, h1, h2, h3
{margin-top:0;
margin-top:0}
p
{line-height:20px}
h2
{font-size:24px}
h3
{font-size:18px}
h2 a, h3 a
{color:#000}
.preheader p
{font-size:0px;
color:#000000}
.preheader
{font-size:0px;
color:#000000}
.block--black h2 a, .block--black h3 a
{color:#fff}
.content
{background-color:#f3f3f3}
.header
{background-color:#000000}
.header__webversion
{color:#000000;
font-size:12px;
line-height:14px;
padding:10px 10px;
text-align:center}
.header__content
{color:#ffffff;
font-size:16px;
line-height:22px;
padding:30px 10px;
text-align:left}
.header__title
{font-size:29px;
line-height:34px;
margin-bottom:4px;
margin-bottom:4px;
font-weight:700}
.header__subtitle
{margin-bottom:0;
margin-bottom:0;
color:#97999B;
font-size:29px;
line-height:34px}
.header__date
{margin-bottom:0;
margin-bottom:0;
color:#D0D0CE;
font-size:12px;
line-height:12px}
.header__webversion__text
{margin-bottom:0;
margin-bottom:0;
color:#D0D0CE;
font-size:10px;
line-height:12px}
.header__webversion__text a
{color:#D0D0CE;
text-decoration:underline}
.header__image
{margin-bottom:0px;
margin-bottom:10px;
height:auto}
.header__footer
{background-color:#f3f3f3}
.header__footer .header__image
{margin:0;
margin:0}
.footer__content
{font-size:12px;
line-height:16px;
color:#aaaaaa}
.section__heading__content
{padding-top:30px;
padding-bottom:30px;
line-height:1em}
.section__heading__title
{margin:0}
.col-3 .block__title, .col-2 .block__title, .block__articles .block__title
{margin-bottom:10px;
margin-bottom:10px}
.col-3 p
{margin-bottom:0;
margin-bottom:0}
.block, .block--white
{background-color:#fff}
.block__content
{color:#000}
.block--black
{background-color:#000}
.block--black .block__content, .block--black a:hover
{color:#fff}
.block__content
{padding:20px;
border-top:3px solid #f3f3f3;
text-align:left}
.block__content__left
{padding:10px 0 20px 20px}
.block__image__right
{padding-right:20px;
height:auto}
.block__content__title
{padding:20px 20px 0 20px}
.block__content__title .block__title
{margin-bottom:0;
margin-bottom:0}
.block__type
{color:#aaa;
font-weight:700;
font-size:12px;
margin-bottom:7px;
margin-bottom:7px}
.block__intro
{font-size:17px;
line-height:22px}
.block__more
{text-transform:uppercase;
margin-bottom:0;
margin-bottom:0}
.articles .block__intro
{margin-bottom:30px;
margin-bottom:30px}
.block__articles
{padding-bottom:0}
.block__article
{padding-bottom:0px}
.block__article__left
{padding-right:20px;
padding-bottom:20px}
.block__article__image
{padding-bottom:20px}
.quote
{color:#43B02A;
font-size:20px;
line-height:30px}
.quote__cite
{color:#43B02A;
font-weight:700;
margin-bottom:0;
margin-bottom:0}
.border--green
{border-top:3px solid #86bc25}
.border--blue
{border-top:3px solid #00a3e0}
.block__icon__content
{color:#000000;
padding-left:20px}
.block__icon__content a
{font-weight:normal;
text-decoration:underline}
.block__icon__content p
{margin-bottom:0;
margin-bottom:0}
.share__button
{display:block;
color:#fff;
text-align:center;
border-radius:3px;
padding:10px;
font-size:12px;
text-transform:uppercase}
.share__colleague
{background-color:#86bc25}
.share__twitter
{background-color:#00a3e0}
.share__facebook
{background-color:#012169}
.share a
{color:#fff;
font-weight:normal;
text-transform:none}
.social__button
{padding:0 10px}
.button
{background-color:#00a3e0;
text-align:center;
border-radius:3px;
padding:16px 20px;
color:#fff;
font-weight:700}
.button a
{color:#fff}
.button a:hover
{color:#000}
@media only screen and (max-width: 675px) {
.blueLinks a
{color:inherit!important;
text-decoration:none!important;
font-weight:inherit!important}
.mobile-full
{width:100%;
display:block;
float:none;
height:auto}
.mobile-padded
{padding-left:10px;
padding-right:10px}
.mobile-hidden
{display:none}
.share
{width:100%}
.share__button
{width:auto}
.mobile-half
{width:49%}
.mobile-half-spacer
{display:none}
.mobile-third
{width:32%}
.mobile-third-spacer
{display:block;
width:2%}
.mobile-left
{text-align:left;
padding-top:20px}
.block__article__left
{width:66%}
.block__article__image
{width:33%;
height:auto}
.drop
{display:block;
width:100%;
padding-top:10px}
}
@media only screen and (max-width: 400px) {
.blueLinks a
{color:inherit!important;
text-decoration:none!important;
font-weight:inherit!important}
.mobile-article, .mobile-half, .mobile-third
{width:100%}
.mobile-article, .mobile-half-spacer, .mobile-third-spacer
{display:block}
.mobile-left-logo
{display:block;
width:100%}
.mobile-left-text
{text-align:left;
padding-top:20px;
display:block;
width:100%}
.mobile-left-text-web
{text-align:left;
padding-top:0px;
display:block;
width:100%}
.header__title
{font-size:25px;
line-height:29px}
.header__subtitle
{font-size:25px;
line-height:29px}
.block__intro
{font-size:16px;
line-height:21px}
.header__content
{padding:22px 10px}
.quote
{font-size:17px;
line-height:26px}
h2
{font-size:22px}
}
.card_icon
{align-self:center;
font-size:1.32em;
margin-left:0.5rem;
line-height:0.8;
margin-top:0px;
display:inline-block;
padding-top:5px}
h3.mb-2.text-light, h3.mb-2.text-light.collapsed
{display:flex}
h3.mb-2.text-light.collapsed > span, h3.mb-2.text-light > span
{padding-top:4px}
-->
</style></head><body style="margin-top:0; margin-bottom:0; margin-right:0; margin-left:0; margin:0; padding-top:0; padding-bottom:0; padding-right:0; padding-left:0; background-color:#f3f3f3; font-family:'Open Sans',Calibri,sans-serif!important; font-weight:400; font-size:14px"><div style="display:none; font-size:1px; color:#333333; line-height:1px; max-height:0px; max-width:0px; opacity:0; overflow:hidden">Spring takeaways from the CMO Survey </div><table role="presentation" width="100%" cellspacing="0" cellpadding="0" border="0" style="background-color:#f3f3f3"><tbody><tr><td class="" valign="top" align="center"><table role="presentation" cellspacing="0" cellpadding="0" border="0" style="background-color:#f3f3f3"><tbody><tr><td valign="top" align="center" style="width:640px"><table role="presentation" width="100%" cellspacing="0" cellpadding="0" border="0"><tbody><tr><td class="" valign="bottom" align="center" style="font-size:10px; line-height:12px; padding-top:10px; padding-bottom:10px; padding-right:10px; padding-left:10px; text-align:center"><table role="presentation" width="100%" cellspacing="0" cellpadding="0" border="0" style="border-collapse:collapse; border-spacing:0"><tbody><tr><td class="mobile-left-text-web" valign="bottom" align="center" style="border-collapse:collapse"><p id="hideview" class="header__webversion__text" align="center" style="margin-top:0px; margin-bottom:0px; color:rgb(119,119,119); font-size:12px; line-height:14px; font-weight:bold; display:block"><a href="#" style="text-decoration:none; color:#777">(view email as web page)</a></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table role="presentation" class="header" width="100%" cellspacing="0" cellpadding="0" border="0" style="border-collapse:collapse; border-spacing:0; background-color:#000000"><tbody><tr><td class="" valign="top" align="center" style="border-collapse:collapse"><table role="presentation" class="block--black mobile-full" cellspacing="0" cellpadding="0" border="0" style="border-collapse:collapse; border-spacing:0; background-color:#000"><tbody><tr><td valign="top" align="left" style="width:640px"><table role="presentation" class="block--black mobile-full" width="100%" cellspacing="0" cellpadding="0" border="0" style="border-collapse:collapse; border-spacing:0; background-color:#000"><tbody><tr><td class="header__content" valign="top" align="left" style="border-collapse:collapse; color:#ffffff; font-size:16px; line-height:22px; padding-top:30px; padding-bottom:30px; padding-right:10px; padding-left:10px; text-align:left"><table role="presentation" width="100%" cellspacing="0" cellpadding="0" border="0" style="border-collapse:collapse; border-spacing:0"><tbody><tr><td class="" valign="top" align="left"><a href="#" target="_blank"><img src="https://images.response.deloitte.com/EloquaImages/clients/DeloitteToucheLLP/%7b9ed5ab47-c2db-40b9-b92a-6f33df5d6586%7d_FY16deloitte-logo.png" alt="Deloitte" class="" width="175" height="35" style="outline-style:none; border-style:none; display:block"></a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table role="presentation" class="header__footer" width="100%" cellspacing="0" cellpadding="0" border="0" style="border-collapse:collapse; border-spacing:0; background-color:#f3f3f3"><tbody><tr><td valign="top" align="center" style="border-collapse:collapse"><table role="presentation" class="section__heading mobile-full" cellspacing="0" cellpadding="0" border="0" style="border-collapse:collapse; border-spacing:0"><tbody><tr><td valign="top" align="left" style="width:640px"><table role="presentation" class="section__heading mobile-full" width="100%" cellspacing="0" cellpadding="0" border="0" style="border-collapse:collapse; border-spacing:0"><tbody><tr><td class="section__heading__content mobile-padded" valign="top" align="left" style="border-collapse:collapse; padding-top:10px; padding-bottom:10px; line-height:1em"></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table role="presentation" class="header__footer" width="100%" cellspacing="0" cellpadding="0" border="0" style="border-collapse:collapse; border-spacing:0; background-color:#f3f3f3"><tbody><tr><td class="" valign="top" align="center" style="border-collapse:collapse"><table role="presentation" class="block--white mobile-full col-1" cellspacing="0" cellpadding="0" border="0" style="border-collapse:collapse; border-spacing:0; background-color:#fff"><tbody><tr><td valign="top" align="left" id="bannerImg" style="width:640px"><a href="#" target="_blank" id="" style="text-decoration:none; outline-color:0; color:#00a3e0; font-weight:normal"><img class="header__image mobile-full" src="https://images.response.deloitte.com/EloquaImages/clients/DeloitteToucheLLP/%7B410a5003-1638-4244-8e8d-e8822d10c935%7D_CMO_Survey_Email_640x213.png" alt="CMO Survey takeaways and trends" width="640" height="213" style="outline-style:none; border-style:none; display:block; margin-bottom:10px; width:100%; height:auto; margin-top:0; margin-bottom:0; margin-right:0; margin-left:0; margin:0"></a></td></tr><tr><td valign="top" align="left" style="width:640px"><table role="presentation" class="block--white mobile-full col-1" width="100%" cellspacing="0" cellpadding="0" border="0" style="border-collapse:collapse; border-spacing:0; background-color:#fff"><tbody><tr><td class="block__content" valign="top" align="left" style="border-collapse:collapse; color:rgb(0,0,0); padding:20px; border-top:3px solid rgb(243,243,243); text-align:left"><span class="header__title" id="headerTitle" style="margin-top:0; margin-top:0; font-size:29px; line-height:34px; margin-bottom:4px; margin-bottom:4px; font-weight:700"><a href="#" target="_blank" style="text-decoration:none; font-weight:700; outline-color:0; color:#000">CMO Survey takeaways and trends</a></span><br><span class="header__subtitle" id="headerSubTitle" style="margin-top:0; margin-top:0; margin-bottom:0; margin-bottom:0; font-size:29px; line-height:34px">Tech investments may need a strategy overhaul</span> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table role="presentation" width="100%" cellspacing="0" cellpadding="0" border="0" bgcolor="#f3f3f3"><tbody><tr><td class="" valign="top" height="18" bgcolor="#f3f3f3" align="left" style="font-size:1px; line-height:1px"></td></tr></tbody></table><table role="presentation" class="content" width="100%" cellspacing="0" cellpadding="0" border="0" style="border-collapse:collapse; border-spacing:0; background-color:#f3f3f3"><tbody><tr><td class="mobile-padde" valign="top" align="center" style="border-collapse:collapse"><table role="presentation" class="header__footer" width="100%" cellspacing="0" cellpadding="0" border="0" style="border-collapse:collapse; border-spacing:0; background-color:#f3f3f3"><tbody><tr><td class="" valign="top" align="center" style="border-collapse:collapse"><table role="presentation" class="block--white mobile-full col-1" cellspacing="0" cellpadding="0" border="0" style="border-collapse:collapse; border-spacing:0; background-color:#fff"><tbody><tr><td valign="top" align="left" style="width:640px"><table role="presentation" class="block--white mobile-full col-1" width="100%" cellspacing="0" cellpadding="0" border="0" style="border-collapse:collapse; border-spacing:0; background-color:#fff"><tbody><tr><td class="block__content" valign="top" align="left" id="emailBodySec" style="border-collapse:collapse; color:rgb(0,0,0); padding:20px; border-top:3px solid rgb(243,243,243); text-align:left; border-bottom-style:none; border-left-style:none; border-right-style:none"><span class="body" style="margin-top:0; margin-top:0; line-height:20px">Our 2024 <a href="#" target="_blank" style="text-decoration:none; outline-color:0; color:#00a3e0; font-weight:normal">spring edition</a> of the CMO Survey is live! Explore the challenges of increasing MarTech budgets, turning insights into action, and differentiating brand strategies to improve performance.<br><br><table role="presentation" cellspacing="0" cellpadding="0" border="0" align="left"><tbody><tr><td class="share__button share__twitter" valign="top" align="left" style="border-collapse:collapse; display:block; color:#fff; text-align:center; border-radius:3px; padding-top:10px; padding-bottom:10px; padding-right:20px; padding-left:20px; font-size:12px; text-transform:uppercase; background-color:#00a3e0"><a href="#" target="_blank" style="text-decoration:none; outline-color:0; color:#fff; font-weight:bold; text-transform:uppercase">LEARN MORE<span class="mobile-hidden"></span></a></td></tr></tbody></table></span></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table role="presentation" width="100%" cellspacing="0" cellpadding="0" border="0" bgcolor="#f3f3f3" id="promobannertable"></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="content" width="100%" style="border-collapse:collapse; border-spacing:0; background-color:#f3f3f3; font-family:'Open Sans',Calibri,sans-serif!important; font-weight:400; font-size:14px"><tbody><tr><td align="center" class="mobile-padded" style="border-collapse:collapse"><table bgcolor="#f3f3f3" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td bgcolor="#f3f3f3" height="18" style="font-size:1px; line-height:1px"> </td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="header__footer" width="100%" style="border-collapse:collapse; border-spacing:0; background-color:#f3f3f3"><tbody><tr><td align="center" style="border-collapse:collapse"><table border="0" cellpadding="0" cellspacing="0" class="block--white mobile-full col-1" style="border-collapse:collapse; border-spacing:0; background-color:#fff"><tbody><tr><td align="left" style="width:640px"><table border="0" cellpadding="0" cellspacing="0" class="block--white mobile-full col-1" width="100%" style="border-collapse:collapse; border-spacing:0; background-color:#fff"><tbody><tr><td class="block__content" style="border-collapse:collapse; color:#000; padding-top:20px; padding-bottom:20px; padding-right:20px; padding-left:20px; border-top-width:3px; border-top-style:solid; border-top-color:#f3f3f3; text-align:left"><p style="margin-top:0; margin-top:0; line-height:18px"><font size="-2"><a href="#" target="_blank" title="Deloitte.com" style="color:#00a1de; text-decoration:none">Deloitte.com</a> | <a href="#" target="_blank" title="Unsubscribe" style="color:#00a1de; text-decoration:none">Unsubscribe</a> | <a href="#" target="_blank" title="Manage email preferences" style="color:#00a1de; text-decoration:none">Manage email preferences</a> | <a href="#" target="_blank" title="Legal" style="color:#00a1de; text-decoration:none">Legal</a> | <a href="#" target="_blank" title="Privacy" style="color:#00a1de; text-decoration:none">Privacy</a><br><br><a href="#" style="text-decoration:none!important; text-decoration:none; color:#000; font-weight:normal">30 Rockefeller Plaza</a><br><a href="#" style="text-decoration:none!important; text-decoration:none; color:#000; font-weight:normal">New York, NY 10112-0015</a><br><a href="#" style="text-decoration:none!important; text-decoration:none; color:#000; font-weight:normal">United States</a><br><br><strong>About Deloitte</strong><br>Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see <a href="#" target="_blank" title="About
Deloitte" style="text-decoration:none; outline-color:0; color:#00a3e0; font-weight:normal">www.deloitte.com/about</a> to learn more about our global network of member firms.<br><br>Copyright © 2024 Deloitte Development LLC. All rights reserved.</font></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><br><table border="0" cellpadding="0" cellspacing="0" class="social" width="100%" style="border-collapse:collapse; border-spacing:0"><tbody><tr><td align="center" style="border-collapse:collapse"><table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse; border-spacing:0"><tbody><tr><td class="social__button" width="36" style="border-collapse:collapse; padding-top:0; padding-bottom:0; padding-right:10px; padding-left:10px"><a href="#" target="_blank" style="color:#00a3e0; text-decoration:none; font-weight:700; outline-color:0"><img alt="Facebook" height="36" label="Facebook" src="https://images.response.deloitte.com/EloquaImages/clients/DeloitteToucheLLP/%7b09d54155-32a6-463a-8319-f2803b3aa81a%7d_footer-social-facebook.png" width="36" style="outline-style:none; border-style:none; display:block"></a></td><td class="social__button" width="36" style="border-collapse:collapse; padding-top:0; padding-bottom:0; padding-right:10px; padding-left:10px"><a href="#" target="_blank" style="color:#00a3e0; text-decoration:none; font-weight:700; outline-color:0"><img alt="Twitter" height="36" label="Twitter" src="https://images.response.deloitte.com/EloquaImages/clients/DeloitteToucheLLP/%7b46a807e1-dac1-4ef0-ae32-0a0dfdf6ea47%7d_footer-social-twitter.png" width="36" style="outline-style:none; border-style:none; display:block"></a></td><td class="social__button" width="36" style="border-collapse:collapse; padding-top:0; padding-bottom:0; padding-right:10px; padding-left:10px"><a href="#" target="_blank" style="color:#00a3e0; text-decoration:none; font-weight:700; outline-color:0"><img alt="Linkedin" height="36" label="LinkedIn" src="https://images.response.deloitte.com/EloquaImages/clients/DeloitteToucheLLP/%7ba35175a0-afa8-4f6a-8054-37c288dd91c3%7d_footer-social-linkedin.png" width="36" style="outline-style:none; border-style:none; display:block"></a></td><td class="social__button" width="36" style="border-collapse:collapse; padding-top:0; padding-bottom:0; padding-right:10px; padding-left:10px"><a href="#" target="_blank" style="color:#00a3e0; text-decoration:none; font-weight:700; outline-color:0"><img alt="Email" height="36" label="Email" src="https://images.response.deloitte.com/EloquaImages/clients/DeloitteToucheLLP/%7bb5381f26-1bc8-4d90-9259-a028a0078101%7d_footer-social-email.png" width="36" style="outline-style:none; border-style:none; display:block"></a></td><td class="social__button" width="0" style="border-collapse:collapse; padding-top:0; padding-bottom:0; padding-right:10px; padding-left:10px"><img alt="" height="0" label="Blank" src="https://images.response.deloitte.com/EloquaImages/clients/DeloitteToucheLLP/%7bf9bb32f9-e886-412e-b3bc-86aa372518f1%7d_FY16spacer.png" width="0" style="outline-style:none; border-style:none; display:block"></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><img src="https://app.response.deloitte.com/e/FooterImages/FooterImage1?elq=8b90d079216c4404bd18c97d3f029fba&siteid=958345745" alt="" border="0" width="1px" height="1px" style="display:block"></body></html>
Try
Similar Emails
Who What Wear
It's going to be the summer of cool-girl elegance—29 pieces destined to sell out
Content Sharing
Other
National Geographic
Our Top 10: Corpse flowers; a supersized shark mystery; Brad Pitt's face problem; why voices change with age
Content Sharing
Books & Publishing
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Save to Board
This is some text inside of a div block.
This is some text inside of a div block.
1 selected
DoneYou have reached your plans limit
To create or access more boards you need to upgrade.