March 5, 2024 7:00 AM
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no-reply=mixpanel.com@outgoing.mixpanel.com
Is your data actionable?
Mixpanel enhances marketing with product analytics for more insightful customer journey analysis.
Learn how uniting marketing and product analytics allows you to maximize insights and action them quickly. Hi there, We often see marketers tracking vanity metrics like webpage visits, click through rates, and sessions. But is that
March 5, 2024 7:00 AM
-
no-reply=mixpanel.com@outgoing.mixpanel.com
Is your data actionable?
Mixpanel enhances marketing with product analytics for more insightful customer journey analysis.
Learn how uniting marketing and product analytics allows you to maximize insights and action them quickly. Hi there, We often see marketers tracking vanity metrics like webpage visits, click through rates, and sessions. But is that
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</style></head><body style="background-color:#f5f2f2; margin:0; padding:0"><div style="display:none; max-height:0px; overflow:hidden">Learn how uniting marketing and product analytics allows you to maximize insights and action them quickly.</div><div style="display:none; max-height:0px; overflow:hidden"> </div><table class="nl-container" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background-color:#f5f2f2"><tbody><tr><td><table class="row row-1" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="680" style="background-color:#fff; border-radius:0; color:#000; width:680px; margin:0 auto"><tbody><tr><td class="column column-1" width="100%" style="font-weight:400; text-align:left; vertical-align:top; border-top:0; border-right:0; border-bottom:0; border-left:0"><table class="html_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td class="pad"><div align="center" style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; text-align:center"><table width="100%" cellspacing="0" cellpadding="0"><tbody><tr><td style="font-size:0; line-height:0"><img src="https://discover.mixpanel.com/rs/461-OYV-624/images/divider-02-2x--023-02-25.png" alt="divider" width="680" style="vertical-align:top; max-width:100%; width:100%; height:auto"> </td></tr><tr><td class="h-20--sm" height="33" style="font-size:1px; line-height:1px; height:33px"> </td></tr><tr><td class="px-20 pb-15--sm" style="padding:5px 37px 5px 35px"><table width="100%" cellspacing="0" cellpadding="0"><tbody><tr><td class="flex--sm w-150" valign="middle" width="172"><table width="100%" cellspacing="0" cellpadding="0"><tbody><tr><td class="pb-15--sm"><table class="table-center--sm w-150" cellspacing="0" cellpadding="0"><tbody><tr><td><a href="#" target="_blank" style="text-decoration:none"><img src="https://discover.mixpanel.com/rs/461-OYV-624/images/logo-2x--023-02-25.png" width="172" alt="Mixpanel" border="0" style="vertical-align:top; max-width:100%; height:auto"> </a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="680" style="background-color:#fff; border-radius:0; color:#000; width:680px; margin:0 auto"><tbody><tr><td class="column column-1" width="100%" style="font-weight:400; text-align:left; padding-bottom:32px; padding-left:38px; padding-right:38px; padding-top:10px; vertical-align:top; border-top:0; border-right:0; border-bottom:0; border-left:0"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:2px; padding-top:24px"><div style="font-family:sans-serif"><div class="" style="font-size:14px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; color:#626266; line-height:1.5"><p style="margin:0; font-size:18px"><span style="font-size:18px">Hi there,</span></p><p style="margin:0; font-size:18px"> </p><p style="margin:0; font-size:18px"><span style="font-size:18px">We often see marketers tracking vanity metrics like webpage visits, click through rates, and sessions. But is that the right data to optimize campaigns and customer interactions? </span></p><p style="margin:0; font-size:18px"> </p><p style="margin:0; font-size:18px"><span style="font-size:18px">Mixpanel has always helped you understand your product metrics: Acquisition, Engagement, and Retention. Now it’s time to add the pre-acquisition steps, Awareness and Intent, to the conversation. </span></p><p style="margin:0; font-size:18px"> </p><p style="margin:0; font-size:18px"><span style="font-size:18px">By pulling the full user journey together into Mixpanel, you’re able to take the vanity metrics and combine them with deep product analytics. You can dive into the benefits of this approach in our <a href="#" target="_blank" rel="noopener" style="text-decoration:underline; color:#7856ff">Guide to Marketing Analytics</a>.</span></p><p style="margin:0; font-size:18px"> </p><p style="margin:0; font-size:18px"><span style="font-size:18px">You can check out our public <a href="#" style="text-decoration:underline; color:#7856ff">Mixpanel Marketing Analytics Board</a> to see<em> </em>what it looks like, and easily get started creating your own Board just like it with our new <a href="#" style="text-decoration:underline; color:#7856ff">Marketing KPIs template</a>.</span></p><p style="margin:0; font-size:18px"> </p></div></div></td></tr></tbody></table><table class="video_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr style="box-sizing:content-box"><td class="pad" width="100%" style="box-sizing:content-box; width:100%; padding-left:0; padding-right:0"><div class="sizer" align="center" style="box-sizing:content-box; max-width:604px; min-width:320px"><a href="#" target="_blank" title="Mixpanel Marketing Analytics" style="box-sizing:content-box; background-color:#5b5f66; display:block; text-decoration:none"><div style="box-sizing:content-box"><table cellpadding="0" cellspacing="0" border="0" width="100%" background="https://img.youtube.com/vi/kbjkUeu8v3M/maxresdefault.jpg" role="presentation" style="box-sizing:content-box; background-image:url(https://img.youtube.com/vi/kbjkUeu8v3M/maxresdefault.jpg); background-size:cover; min-height:180px; min-width:320px"><tbody><tr style="box-sizing:content-box"><td width="25%" style="box-sizing:content-box"><img src="https://app-rsrc.getbee.io/public/resources/multiparser/video_block/video_ratio_16-9.gif" alt="ratio" width="100%" border="0" style="display:block; box-sizing:content-box; height:auto; opacity:0; visibility:hidden"></td><td width="50%" align="center" valign="middle" style="box-sizing:content-box; vertical-align:middle"><img src="https://app-rsrc.getbee.io/public/resources/components/widgetBar/video-content-icon-sets/light/type-01.png" width="65" height="65" style="display:block; height:auto; box-sizing:content-box"></td><td width="25%" style="box-sizing:content-box"> </td></tr></tbody></table></div></a></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-3" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="680" style="background-color:#fff; border-radius:0; color:#000; width:680px; margin:0 auto"><tbody><tr><td class="column column-1" width="100%" style="font-weight:400; text-align:left; padding-bottom:6px; padding-left:38px; padding-right:38px; vertical-align:top; border-top:0; border-right:0; border-bottom:0; border-left:0"><table class="heading_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td class="pad" style="padding-top:40px; text-align:center; width:100%"><h1 style="margin:0; color:#1b0b3b; direction:ltr; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; font-size:34px; font-weight:700; letter-spacing:normal; line-height:120%; text-align:left; margin-top:0; margin-bottom:0"><span class="tinyMce-placeholder">Learn from our customers</span></h1></td></tr></tbody></table><table class="text_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:32px; padding-top:24px"><div style="font-family:sans-serif"><div class="" style="font-size:12px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; color:#626266; line-height:1.5"><p style="margin:0; font-size:18px"><span style="font-size:18px">Read how Mixpanel reduced product analysis time, accelerated feature launches, and drove actionable insights for Yelp. </span></p><ul style="line-height:1.5; font-size:18px"><li><span style="font-size:18px">Yelp saw faster ideation to launch cycles for critical features, from weeks to just a few days</span></li><li><span style="font-size:18px">PMs are now able to find answers to previously unasked questions and focus on larger opportunities</span></li><li><span style="font-size:18px">Smaller teams are now able to answer questions about their product areas without requiring the support of data analysts</span></li></ul><p style="margin:0"> </p><p style="margin:0; font-size:18px"> </p><p style="margin:0; font-size:18px; text-align:center"><span style="font-size:18px"><a href="#" target="_blank" rel="noopener" style="text-decoration:underline; color:#7856ff"><strong>Yelp Customer Story</strong></a></span></p><p style="margin:0"> </p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-4" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="680" style="background-color:#fff; border-radius:0; color:#000; width:680px; margin:0 auto"><tbody><tr><td class="column column-1" width="100%" style="font-weight:400; text-align:left; padding-bottom:5px; padding-left:38px; padding-right:38px; padding-top:5px; vertical-align:top; border-top:0; border-right:0; border-bottom:0; border-left:0"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:10px; padding-top:10px"><div style="font-family:sans-serif"><div class="" style="font-size:14px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; color:#626266; line-height:1.5"><p style="margin:0; font-size:14px; text-align:left"><span style="font-size:16px"><strong><em>Need help or have any questions?</em> <em><a href="#" target="_blank" rel="noopener" style="text-decoration:underline; color:#7856ff">Contact us</a></em></strong></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-5" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="680" style="background-color:#fff; border-radius:0; color:#000; width:680px; margin:0 auto"><tbody><tr><td class="column column-1" width="100%" style="font-weight:400; text-align:left; padding-bottom:10px; 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