April 2, 2024 10:46 AM
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content@intercom.com
A new look for a new era of customer service
Intercom announces a major AI breakthrough in support services, inviting users to a special event.
We're about to reveal how we're reinventing support Hi there, We hope you like the new look around here – it’s just the beginning of a fresh design you’ll be seeing more of in the coming weeks. But it’s far from the only thing that’s ch
April 2, 2024 10:46 AM
-
content@intercom.com
A new look for a new era of customer service
Intercom announces a major AI breakthrough in support services, inviting users to a special event.
We're about to reveal how we're reinventing support Hi there, We hope you like the new look around here – it’s just the beginning of a fresh design you’ll be seeing more of in the coming weeks. But it’s far from the only thing that’s ch
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</style><div id="emailPreHeader" style="visibility:hidden; opacity:0; color:transparent; line-height:0; font-size:0px; overflow:hidden; border-width:0; display:none!important">We're about to reveal how we're reinventing support</div><div style="background-color:#FFFFFF"><div style="background:#F4F3EC; background-color:#F4F3EC; margin:0px auto; max-width:600px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F4F3EC; background-color:#F4F3EC; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:0px 0px 0px 0px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="vertical-align:top"><tbody><tr><td align="center" style="font-size:0px; padding:0px 0px 0px 0px; word-break:break-word"><table border="0" cellpadding="0" cellspacing="0" role="presentation" class="mj-full-width-mobile" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td class="mj-full-width-mobile" style="width:600px"><img alt="The Ticket CS Newsletter" src="https://storage.googleapis.com/topolio46549/plugin-assets/6320/46549/Welcome-Header.png" width="600" height="auto" style="border:0; border-radius:0px 0px 0px 0px; display:block; outline:none; text-decoration:none; height:auto; width:100%; font-size:13px"> </td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F4F3EC; background-color:#F4F3EC; margin:0px auto; max-width:600px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F4F3EC; background-color:#F4F3EC; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:0px 40px 40px 40px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="vertical-align:top"><tbody><tr><td align="left" style="font-size:0px; padding:0px 45px 0px 0px; word-break:break-word"><div style="font-family:Georgia,sans-serif; font-size:13px; line-height:1.35; text-align:left; color:#000000"><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Hi there,</p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"> </p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">We hope you like the new look around here – it’s just the beginning of a fresh design you’ll be seeing more of in the coming weeks. </p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"> </p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">But it’s far from the only thing that’s changing. There is so much transformation happening in the customer service space it can feel hard to keep up, so you will not want to miss our forthcoming event on <strong>April 10th at 5.30pm BST / 12.30pm EDT / 9.30am PDT</strong>.</p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"> </p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"><a href="#" target="_blank" rel="noopener" style="color:#0000EE"><span style="text-decoration:underline">Sign up here</span></a> to join our CEO Eoghan McCabe as he shares some big news about our latest AI breakthrough. In this 15-minute, action-packed broadcast, you’ll learn how we’re evolving our entire platform to make things easier for your customers, your agents, and your support managers.</p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"> </p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Central to this period of change is the support content you create. All of us who work in customer service know the importance of knowledge management – the creation and upkeep of all that information that enables us to provide support to our customers. </p></div></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F4F3EC; background-color:#F4F3EC; margin:0px auto; max-width:600px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F4F3EC; background-color:#F4F3EC; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:0px 40px 0px 40px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="vertical-align:top"><tbody><tr><td align="left" style="font-size:0px; padding:0px 0px 0px 0px; word-break:break-word"><div style="font-family:Georgia,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><h1 style="font-family:Georgia,sans-serif; font-size:26px; font-weight:normal; font-style:normal; letter-spacing:0px"><span style="font-size:28px">Time to prioritize knowledge</span></h1></div></td></tr><tr><td align="center" style="font-size:0px; padding:10px 0px; padding-top:10px; word-break:break-word"><p style="font-family:Arial,sans-serif; letter-spacing:0px; border-top:solid 1px #000000; font-size:1px; margin:0px auto; width:100%"></p></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F4F3EC; background-color:#F4F3EC; margin:0px auto; max-width:600px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F4F3EC; background-color:#F4F3EC; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:10px 40px 40px 40px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="vertical-align:top"><tbody><tr><td align="left" style="font-size:0px; padding:0px 45px 0px 0px; word-break:break-word"><div style="font-family:Georgia,sans-serif; font-size:13px; line-height:1.35; text-align:left; color:#000000"><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">It’s always been important in the support world, and most companies that offer online support will have some sort of a knowledge base or help center. And it’s only getting more important with the rise of AI support tools, which mine those resources for the information it serves up as answers. </p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"> </p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">But when you talk with support leaders about how they have prioritized managing their knowledge base over the years, most of them admit that it’s really hard to set aside time to make sure it’s properly maintained. </p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"> </p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Which makes sense. When you’re constantly firefighting and tackling support queues, carving out time to do other things like create help content can feel costly. Every time you take people off queues, your SLAs, SLOs, or response times are going to be affected. </p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"> </p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">On the other hand, your help content is a key source of information for your customers, your team, and now AI as well, so it’s really important to invest time in it. It’s a careful balancing act, and something we’ve talked about a lot on the Intercom Support team.</p></div></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F4F3EC; background-color:#F4F3EC; margin:0px auto; max-width:600px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F4F3EC; background-color:#F4F3EC; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:0px 40px 0px 40px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="vertical-align:top"><tbody><tr><td align="left" style="font-size:0px; padding:0px 0px 0px 0px; word-break:break-word"><div style="font-family:Georgia,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><h1 style="font-family:Georgia,sans-serif; font-size:26px; font-weight:normal; font-style:normal; letter-spacing:0px">Best practices for your help content</h1></div></td></tr><tr><td align="center" style="font-size:0px; padding:10px 0px; padding-top:10px; word-break:break-word"><p style="font-family:Arial,sans-serif; letter-spacing:0px; border-top:solid 1px #000000; font-size:1px; margin:0px auto; width:100%"></p></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F4F3EC; background-color:#F4F3EC; margin:0px auto; max-width:600px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F4F3EC; background-color:#F4F3EC; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:10px 40px 40px 40px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="vertical-align:top"><tbody><tr><td align="left" style="font-size:0px; padding:0px 45px 0px 0px; word-break:break-word"><div style="font-family:Georgia,sans-serif; font-size:13px; line-height:1.35; text-align:left; color:#000000"><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">For us personally, this new era of AI-driven customer service – and our AI agent, Fin – have been a forcing function for us to make that trade-off. AI will only ever be as good as the information that it has to work with, so in order to truly take advantage of all the benefits it has to offer, we need to focus on its power source – our help content.</p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"> </p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">In terms of finding the “right” balance, we’re still figuring things out. But we’ve seen just how powerful Fin can be when it’s fed good information. Fin has proven that the short-term trade-off is worth it for the long-term gain.</p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"> </p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">If you’re not sure where to even begin with getting your help content ready for AI, here are a few tips based on what we’ve learned so far to help you get started.</p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"> </p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"><strong>Consolidate content sources</strong></p><ul style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"><li style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Where possible, centralize all help content to minimize the number of places that information needs to be audited and updated. </li></ul><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"><strong>Identify any gaps in your knowledge base</strong></p><ul style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"><li style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Audit your content to ensure all of the information in your knowledge base is accurate and up to date.</li><li style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Put yourself in your customer’s shoes – search for answers to common questions to understand if new content needs to be created. </li></ul><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"><strong>Optimize your content for humans and AI</strong></p><ul style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"><li style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Structure your knowledge base so it’s easy for humans to find their way around.</li><li style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Use clear and concise language so it’s easy for AI to understand.</li></ul><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"><strong>Learn and adapt as you go</strong></p><ul style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"><li style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Regularly review how effectively AI is using your knowledge base content to resolve customer issues.</li><li style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Identify gaps where AI might be struggling to answer questions and create content to bridge those gaps.</li><li style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Set up feedback loops with your team and customers and use this feedback to refine and adjust your knowledge base content. </li></ul><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"><strong>Foster a culture of shared knowledge management</strong></p><ul style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"><li style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Make knowledge management a shared responsibility and cultivate a company culture that recognizes its importance.</li><li style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Get input from other teams – like product, engineering, sales, and marketing – to help you create new content and keep existing content up to date.</li><li style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Establish a system where teammates from across the company can flag outdated content or suggest additions.</li></ul><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">It’s clear that knowledge management is going to play an increasingly large role as AI drives innovation in how companies support their customers. To learn more about all this, be sure to catch our <span style="text-decoration:underline"><a href="#" target="_blank" rel="noopener" style="color:#0000EE">major announcement on April 10th</a></span> to discover how we’re fundamentally reimagining customer service.</p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"> </p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Look forward to seeing you there,</p></div></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F4F3EC; background-color:#F4F3EC; margin:0px auto; max-width:600px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F4F3EC; background-color:#F4F3EC; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:0px 40px 5px 40px; text-align:center"><div class="mj-column-per-10 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:middle; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:middle; padding:0px 0px 0px 0px"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style=""><tbody><tr><td align="left" style="font-size:0px; padding:0px 10px 0px 0px; word-break:break-word"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td style="width:42px"><img alt="Ruth" src="https://storage.googleapis.com/topolio46549/plugin-assets/6320/46549/Profile-Images.png" width="42" height="auto" style="border:0; border-radius:0px 0px 0px 0px; display:block; outline:none; text-decoration:none; height:auto; width:100%; font-size:13px"> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div><div class="mj-column-per-90 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:middle; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:middle; padding:0px 0px 0px 0px"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style=""><tbody><tr><td align="left" style="font-size:0px; padding:0px 0px 0px 0px; word-break:break-word"><div style="font-family:Ubuntu,Helvetica,Arial,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"><strong>Ruth O'Brien</strong></p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Director, Proactive & Automated Support</p></div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F4F3EC; background-color:#F4F3EC; margin:0px auto; max-width:600px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F4F3EC; background-color:#F4F3EC; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:10px 40px 40px 40px; text-align:center"><div class="mj-column-per-10 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:middle; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:middle; padding:0px 0px 0px 0px"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style=""><tbody><tr><td align="left" style="font-size:0px; padding:0px 10px 0px 0px; word-break:break-word"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td style="width:42px"><img alt="Bobby" src="https://storage.googleapis.com/topolio46549/plugin-assets/6320/46549/Profile-Image-2.png" width="42" height="auto" style="border:0; border-radius:0px 0px 0px 0px; display:block; outline:none; text-decoration:none; height:auto; width:100%; font-size:13px"> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div><div class="mj-column-per-90 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:middle; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:middle; padding:0px 0px 0px 0px"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style=""><tbody><tr><td align="left" style="font-size:0px; padding:0px 0px 0px 0px; word-break:break-word"><div style="font-family:Ubuntu,Helvetica,Arial,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"><strong>Bobby Stapleton</strong></p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Director, Human Support</p></div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F4F3EC; background-color:#F4F3EC; margin:0px auto; max-width:600px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F4F3EC; background-color:#F4F3EC; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:0px 40px 40px 40px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="vertical-align:top"><tbody><tr><td align="center" style="font-size:0px; padding:10px 0px; padding-top:10px; word-break:break-word"><p style="font-family:Arial,sans-serif; letter-spacing:0px; border-top:solid 1px #000000; font-size:1px; margin:0px auto; width:100%"></p></td></tr><tr><td align="left" style="font-size:0px; padding:30px 0px 20px 0px; word-break:break-word"><div style="font-family:Georgia,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><h1 style="font-family:Georgia,sans-serif; font-size:26px; font-weight:normal; font-style:normal; letter-spacing:0px; text-align:center">Product Announcement</h1></div></td></tr><tr><td align="center" style="font-size:0px; padding:0px 0px 0px 0px; word-break:break-word"><table border="0" cellpadding="0" cellspacing="0" role="presentation" class="mj-full-width-mobile" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td class="mj-full-width-mobile" style="width:520px"><a href="#" target="_blank" style="color:#0000EE"><img alt="Product Broadcast" src="https://storage.googleapis.com/topolio46549/plugin-assets/6320/46549/FinGlitch_GIF_V02_520x292-2-Compressed.gif" width="520" height="auto" style="border:0; border-radius:0px 0px 0px 0px; display:block; outline:none; text-decoration:none; height:auto; width:100%; font-size:13px"> </a></td></tr></tbody></table></td></tr><tr><td align="left" style="font-size:0px; padding:20px 20px 30px 20px; word-break:break-word"><div style="font-family:Ubuntu,Helvetica,Arial,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px; text-align:center">On April 10th, we’re announcing something big. There’s a new way to do support. </p></div></td></tr><tr><td align="center" style="font-size:0px; padding:0px 0px 0px 0px; word-break:break-word"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate; line-height:100%"><tbody><tr><td align="center" bgcolor="#17100E" role="presentation" valign="middle" style="border:0px #17100E solid; border-radius:8px; font-style:normal; background:#17100E"><a href="#" target="_blank" style="display:inline-block; background:#17100E; color:#FFFFFF; font-family:Arial,sans-serif; font-size:16px; font-style:normal; font-weight:bold; line-height:100%; margin:0; text-decoration:none; text-transform:none; padding:6px 25px 6px 25px; border-radius:8px"><span>Join us</span> </a></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F4F3EC; background-color:#F4F3EC; margin:0px auto; max-width:600px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F4F3EC; background-color:#F4F3EC; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:10px 40px 0px 40px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="vertical-align:top"><tbody><tr><td align="left" style="font-size:0px; padding:0px 0px 0px 0px; word-break:break-word"><div style="font-family:Georgia,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><h1 style="font-family:Georgia,sans-serif; font-size:26px; font-weight:normal; font-style:normal; letter-spacing:0px"><span style="font-size:28px">What we've been up to</span></h1></div></td></tr><tr><td align="center" style="font-size:0px; padding:10px 0px; padding-top:10px; word-break:break-word"><p style="font-family:Arial,sans-serif; letter-spacing:0px; border-top:solid 1px #000000; font-size:1px; margin:0px auto; width:100%"></p></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F4F3EC; background-color:#F4F3EC; margin:0px auto; max-width:600px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F4F3EC; background-color:#F4F3EC; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:10px 40px 10px 40px; text-align:center"><div class="mj-column-per-49 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="vertical-align:top"><tbody><tr><td align="left" style="font-size:0px; padding:0px 20px 0px 0px; word-break:break-word"><table border="0" cellpadding="0" cellspacing="0" role="presentation" class="mj-full-width-mobile" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td class="mj-full-width-mobile" style="width:234px"><a href="#" target="_blank" style="color:#0000EE"><img alt="Farewell to Frankenstack" src="https://storage.googleapis.com/topolio46549/plugin-assets/6320/46549/Farewell-10.png" width="234" height="auto" style="border:0; border-radius:0px 0px 0px 0px; display:block; outline:none; text-decoration:none; height:auto; width:100%; font-size:13px"> </a></td></tr></tbody></table></td></tr></tbody></table></div><div class="mj-column-per-51 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="vertical-align:top"><tbody><tr><td align="left" style="font-size:0px; padding:10px 0px 0px 0px; word-break:break-word"><div style="font-family:Ubuntu,Helvetica,Arial,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><h3 style="font-size:18px; font-family:Arial,sans-serif; font-weight:bold; letter-spacing:0px"><span style="color:rgb(0,0,0)"><a href="#" target="_blank" rel="noopener" style="color:rgb(0,0,0)">Farewell to the customer service Frankenstack</a></span></h3></div></td></tr><tr><td align="left" style="font-size:0px; padding:10px 0px 0px 0px; word-break:break-word"><div style="font-family:Ubuntu,Helvetica,Arial,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Over the past few years, customer service tech stacks have become a sprawling mess. With recent advances in AI, it’s time to say goodbye to the Frankenstack.</p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"> </p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"><strong><span style="color:rgb(23,16,14)"><a href="#" target="_blank" rel="noopener" style="color:rgb(23,16,14)"><span style="text-decoration:underline">Read more</span></a></span></strong></p></div></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F4F3EC; background-color:#F4F3EC; margin:0px auto; max-width:600px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F4F3EC; background-color:#F4F3EC; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:10px 40px 10px 40px; text-align:center"><div class="mj-column-per-49 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="vertical-align:top"><tbody><tr><td align="left" style="font-size:0px; padding:0px 20px 0px 0px; word-break:break-word"><table border="0" cellpadding="0" cellspacing="0" role="presentation" class="mj-full-width-mobile" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td class="mj-full-width-mobile" style="width:234px"><a href="#" target="_blank" style="color:#0000EE"><img alt="Fueling the AI Machine" src="https://storage.googleapis.com/topolio46549/plugin-assets/6320/46549/AI-Machine-12.png" width="234" height="auto" style="border:0; border-radius:0px 0px 0px 0px; display:block; outline:none; text-decoration:none; height:auto; width:100%; font-size:13px"> </a></td></tr></tbody></table></td></tr></tbody></table></div><div class="mj-column-per-51 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="vertical-align:top"><tbody><tr><td align="left" style="font-size:0px; padding:10px 0px 0px 0px; word-break:break-word"><div style="font-family:Ubuntu,Helvetica,Arial,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><h3 style="font-size:18px; font-family:Arial,sans-serif; font-weight:bold; letter-spacing:0px"><span style="color:rgb(0,0,0)"><a href="#" target="_blank" rel="noopener" style="color:rgb(0,0,0)">Fueling the AI machine with the knowledge it needs</a></span></h3></div></td></tr><tr><td align="left" style="font-size:0px; padding:10px 0px 0px 0px; word-break:break-word"><div style="font-family:Ubuntu,Helvetica,Arial,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">Your AI engine is only as good as the help content that feeds it. Find out how we create a culture of knowledge management at Intercom.</p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"> </p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"><strong><span style="color:rgb(23,16,14)"><a href="#" target="_blank" rel="noopener" style="color:rgb(23,16,14)"><span style="text-decoration:underline">Watch now</span></a></span></strong></p></div></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F4F3EC; background-color:#F4F3EC; margin:0px auto; max-width:600px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F4F3EC; background-color:#F4F3EC; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:10px 40px 10px 40px; text-align:center"><div class="mj-column-per-49 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="vertical-align:top"><tbody><tr><td align="left" style="font-size:0px; padding:0px 20px 0px 0px; word-break:break-word"><table border="0" cellpadding="0" cellspacing="0" role="presentation" class="mj-full-width-mobile" style="border-collapse:collapse; border-spacing:0px"><tbody><tr><td class="mj-full-width-mobile" style="width:234px"><a href="#" target="_blank" style="color:#0000EE"><img alt="Response time Vol 24" src="https://storage.googleapis.com/topolio46549/plugin-assets/6320/46549/Response-4.png" width="234" height="auto" style="border:0; border-radius:0px 0px 0px 0px; display:block; outline:none; text-decoration:none; height:auto; width:100%; font-size:13px"> </a></td></tr></tbody></table></td></tr></tbody></table></div><div class="mj-column-per-51 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="vertical-align:top"><tbody><tr><td align="left" style="font-size:0px; padding:10px 0px 0px 0px; word-break:break-word"><div style="font-family:Ubuntu,Helvetica,Arial,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><h3 style="font-size:18px; font-family:Arial,sans-serif; font-weight:bold; letter-spacing:0px"><span style="color:rgb(0,0,0)"><a href="#" target="_blank" rel="noopener" style="color:rgb(0,0,0)">Response Time Vol 24</a></span></h3></div></td></tr><tr><td align="left" style="font-size:0px; padding:10px 0px 0px 0px; word-break:break-word"><div style="font-family:Ubuntu,Helvetica,Arial,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px">We ask David Henderson, CEO of Tubular, about the strangest thing a customer has ever asked them, which celebrity would be great at their job, and more.</p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"> </p><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px"><a href="#" target="_blank" rel="noopener" style="color:#0000EE"><span style="color:#17100e"><strong><u>Read more</u></strong></span></a></p></div></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F4F3EC; background-color:#F4F3EC; margin:0px auto; max-width:600px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F4F3EC; background-color:#F4F3EC; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:40px 40px 0px 40px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="vertical-align:top"><tbody><tr><td align="left" style="font-size:0px; padding:0px 0px 0px 0px; word-break:break-word"><div style="font-family:Georgia,sans-serif; font-size:13px; line-height:1; text-align:left; color:#000000"><h1 style="font-family:Georgia,sans-serif; font-size:26px; font-weight:normal; font-style:normal; letter-spacing:0px"><span style="font-size:28px">What's happening in customer service?</span></h1></div></td></tr><tr><td align="center" style="font-size:0px; padding:10px 0px; padding-top:10px; word-break:break-word"><p style="font-family:Arial,sans-serif; letter-spacing:0px; border-top:solid 1px #000000; font-size:1px; margin:0px auto; width:100%"></p></td></tr><tr><td align="left" style="font-size:0px; padding:10px 0px 0px 0px; word-break:break-word"><div style="font-family:Ubuntu,Helvetica,Arial,sans-serif; font-size:13px; line-height:1; text-align:left; color:#000000"><h2 style="font-size:24px; font-family:Arial,sans-serif; font-weight:bold; letter-spacing:0px; text-align:left"><span style="color:rgb(0,0,0)"><a href="#" target="_blank" rel="noopener" style="color:rgb(0,0,0)"><span style="font-size:22px">Where is customer care in 2024?</span></a></span></h2></div></td></tr><tr><td align="left" style="font-size:0px; padding:10px 0px 0px 0px; word-break:break-word"><div style="font-family:Ubuntu,Helvetica,Arial,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px; text-align:left">An in-depth report from McKinsey on the disruptions and challenges facing the customer service space this year.</p></div></td></tr><tr><td align="left" style="font-size:0px; padding:15px 0px 0px 0px; word-break:break-word"><div style="font-family:Ubuntu,Helvetica,Arial,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px; text-align:left"><span style="color:rgb(23,16,14)"><a href="#" target="_blank" rel="noopener" style="color:rgb(23,16,14)"><span style="text-decoration:underline"><strong>Read more</strong></span></a></span></p></div></td></tr><tr><td align="center" style="font-size:0px; padding:20px 0px; padding-top:20px; word-break:break-word"><p style="font-family:Arial,sans-serif; letter-spacing:0px; border-top:solid 1px #CFCFCF; font-size:1px; margin:0px auto; width:100%"></p></td></tr><tr><td align="left" style="font-size:0px; padding:10px 0px 0px 0px; word-break:break-word"><div style="font-family:Ubuntu,Helvetica,Arial,sans-serif; font-size:13px; line-height:1; text-align:left; color:#000000"><h2 style="font-size:24px; font-family:Arial,sans-serif; font-weight:bold; letter-spacing:0px; text-align:left"><span style="color:rgb(0,0,0)"><a href="#" target="_blank" rel="noopener" style="color:rgb(0,0,0)"><span style="font-size:22px">Poor data hammers customer service. Here’s what to do.</span></a></span></h2></div></td></tr><tr><td align="left" style="font-size:0px; padding:10px 0px 0px 0px; word-break:break-word"><div style="font-family:Ubuntu,Helvetica,Arial,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px; text-align:left">How important is the quality of your data to the quality of your customer service? Very, according to this article at Forbes.</p></div></td></tr><tr><td align="left" style="font-size:0px; padding:15px 0px 0px 0px; word-break:break-word"><div style="font-family:Ubuntu,Helvetica,Arial,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px; text-align:left"><span style="color:rgb(0,0,0)"><a href="#" target="_blank" rel="noopener" style="color:rgb(0,0,0)"><span style="text-decoration:underline"><strong>Read more</strong></span></a></span></p></div></td></tr><tr><td align="center" style="font-size:0px; padding:20px 0px; padding-top:20px; word-break:break-word"><p style="font-family:Arial,sans-serif; letter-spacing:0px; border-top:solid 1px #CFCFCF; font-size:1px; margin:0px auto; width:100%"></p></td></tr><tr><td align="left" style="font-size:0px; padding:10px 0px 0px 0px; word-break:break-word"><div style="font-family:Ubuntu,Helvetica,Arial,sans-serif; font-size:13px; line-height:1; text-align:left; color:#000000"><h2 style="font-size:24px; font-family:Arial,sans-serif; font-weight:bold; letter-spacing:0px; text-align:left"><span style="color:rgb(0,0,0)"><a href="#" target="_blank" rel="noopener" style="color:rgb(0,0,0)"><span style="font-size:22px">Generative AI will change customer service forever</span></a></span></h2></div></td></tr><tr><td align="left" style="font-size:0px; padding:10px 0px 0px 0px; word-break:break-word"><div style="font-family:Ubuntu,Helvetica,Arial,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px; text-align:left">In this ZDNet article, senior Salesforce leaders discuss how the SaaS giant is navigating the transition to AI-powered customer service.</p></div></td></tr><tr><td align="left" style="font-size:0px; padding:15px 0px 0px 0px; word-break:break-word"><div style="font-family:Ubuntu,Helvetica,Arial,sans-serif; font-size:13px; line-height:1.2; text-align:left; color:#000000"><p style="font-size:16px; font-family:Arial,sans-serif; letter-spacing:0px; text-align:left"><span style="color:rgb(0,0,0)"><a href="#" target="_blank" rel="noopener" style="color:rgb(0,0,0)"><span style="text-decoration:underline"><strong>Read more</strong></span></a></span></p></div></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F4F3EC; background-color:#F4F3EC; margin:0px auto; max-width:600px"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F4F3EC; background-color:#F4F3EC; width:100%"><tbody><tr><td style="direction:ltr; font-size:0px; padding:30px 40px 0px 40px; text-align:center"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px; text-align:left; direction:ltr; display:inline-block; vertical-align:top; width:100%"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="vertical-align:top"><tbody><tr><td align="center" style="font-size:0px; 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