June 11, 2024 7:05 AM
-
marketingcampaigns@connect.sproutsocial.com
What does the future hold for influencer marketing?
Sprout Social shares insights from Taylor Lorenz on the enduring value of influencer marketing and introduces their newest product updates in the Breaking Ground program.
Explore key takeaways from Taylor Lorenz
June 11, 2024 7:05 AM
-
marketingcampaigns@connect.sproutsocial.com
What does the future hold for influencer marketing?
Sprout Social shares insights from Taylor Lorenz on the enduring value of influencer marketing and introduces their newest product updates in the Breaking Ground program.
Explore key takeaways from Taylor Lorenz
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width:100%"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr><td><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color:#e8eaea"><tbody><tr><td align="right" bgcolor="#ffffff" valign="top" width="100%" style="background-color:#e8eaea"><div class="mktoImg" id="Image14f5f6dfe-1f3c-457a-9029-fc5f0ce94f09"><a href="#" target="_blank"><img src="https://media.sproutsocial.com/uploads/2024/06/The-past-present-and-future-of-influencer-marketing-Final.png" width="600" height="338" alt="The Past, Present And Future Of Influencer Marketing, According To Taylor Lorenz" class="fluidimage" style="display:block; font-family:Helvetica,Arial,sans-serif; font-weight:bold; font-size:20px; line-height:30px"></a> </div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" width="100%" class="mktoModule" id="Headlinec7fbd1d1-c281-489d-81be-37426835fa1d" style="background-color:#e8eaea; width:100%"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr><td><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color:#ffffff"><tbody><tr><td class="spacer20" colspan="3" height="35" style="line-height:1px; font-size:1px"> </td></tr><tr><td width="8%" style="background-color:#ffffff"> </td><td align="left" valign="top" style="line-height:24px"><div class="mktEditable" id="headlinecde1e59d-c6dc-44ea-b5f1-3c134412b438"><p class="bodycopy" style="margin:0; color:#162020; font-weight:bold; line-height:40px; font-size:21px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">The Past, Present And Future Of Influencer Marketing, According To Taylor Lorenz</p></div></td><td width="8%" style="background-color:#ffffff"> </td></tr><tr><td class="spacer20" colspan="3" height="0" style="line-height:1px; font-size:1px"> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" width="100%" class="mktoModule" id="BodyCopy" style="background-color:#e8eaea"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600" style="background-color:#ffffff"><tbody><tr><td><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color:#ffffff; border-collapse:collapse; border-spacing:0; border:none"><tbody><tr><td align="center" class="spacer20" height="0" style="line-height:1px; font-size:1px"> </td></tr><tr><td width="8%" style="background-color:#ffffff"> </td><td align="left" valign="top" style="line-height:24px"><div class="mktEditable" id="bodytext1"><p></p><p class="bodycopy" style="margin:0; color:#162020; font-weight:400; line-height:25px; font-size:18px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">For decades, internet culture has given regular people the opportunity to build loyal global communities and have mainstream influence. This led to the influencer boom, creating new opportunities for creators and brands. <br><br>Today, almost half of consumers make purchases at least once a month inspired by influencers. But many wonder if influencer marketing has peaked and if trends like deinfluencing will end it. <br><br>Taylor Lorenz, author and tech journalist at The Washington Post, says not a chance—and shares three shifts that will shape the future of influencer marketing.</p><p></p><p class="bodycopy" style="margin:0; color:#162020; font-weight:400; line-height:25px; font-size:18px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><a href="#" target="_blank" style="color:#205bc3; font-weight:500">Find out more → </a></p></div></td><td width="8%" style="background-color:#ffffff"> </td></tr><tr><td align="center" class="spacer40" height="20" style="line-height:1px; font-size:1px"> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" width="100%" class="mktoModule" id="SubArticles250af9aa-4834-4467-83f0-fa6c4e5e36c7" style="background-color:#e8eaea"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600" style="background-color:#ffffff"><tbody><tr><td><table align="center" cellpadding="0" cellspacing="0" width="84%"><tbody><tr><td align="center" class="spacer20" height="0" style="line-height:1px; font-size:1px"> </td></tr><tr><td align="left" class="coltd" valign="top" width="40%" style="padding-top:30px; border:none"><div class="mktoImg" id="SubImage175af104c-d6fc-4bd5-b43f-103ee7f71e37"><a href="#" target="_blank"><img src="https://media.sproutsocial.com/uploads/2024/05/breaking-ground-q2-2024-insight-art-1x.png" width="241" height="136" alt="Breaking Ground: The Latest Sprout Updates You Need To Know About" class="colimage" style="display:block"></a> </div><div class="mktEditable" id="subheadline189bfc80e-a314-442b-9de1-1ff688cc8bb2"><p align="left" class="subheadstyle" height="40" style="padding-top:30px; margin:0; color:#162020; font-weight:600; line-height:26px; font-size:19px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">Breaking Ground: The Latest Sprout Updates You Need To Know About</p></div><div class="mktEditable" id="subbodytext1817c537b-b6ca-4ca7-87c4-33356aae9cb3"><p align="left" class="bodycopy" height="40" style="padding-top:20px; margin:0; color:#162020; font-weight:400; line-height:26px; font-size:16px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">Sprout’s vision is to be the social platform for the most innovative brands, helping customers maximize the power of social. We’re excited to introduce Breaking Ground, our new quarterly program showcasing our latest product updates. From AI to analytics to influencer marketing, see how we’re empowering brands to break barriers and drive impact.</p></div><div class="mktEditable" id="subbodycta1a463fc95-1b08-4eaa-a8b3-2e5fb96a24ce"><p align="left" class="bodycopy" height="40" style="padding-top:20px; margin:0; color:#0ca750; font-weight:400; line-height:23px; font-size:16px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><a href="#" target="_blank" style="color:#205bc3; font-weight:500">Discover now →</a></p></div></td><td class="coltdnopad" colspan="3" width="4%"> </td><td align="left" class="coltd" valign="top" width="40%" style="padding-top:30px; border:none"><div class="mktoImg" id="SubImage2e2b643cf-f7e1-4ed5-80c5-fedc4e51e67a"><a href="#" target="_blank"><img src="https://media.sproutsocial.com/uploads/2024/04/influencer-marketing-report_2024_featured-image.png" width="241" height="136" alt="The 2024 Influencer Marketing Report" class="colimage" style="display:block"></a> </div><div class="mktEditable" id="subheadline25f041671-5d34-4b20-8299-aa8b4cad6063"><p align="left" class="subheadstyle" height="40" style="padding-top:30px; margin:0; color:#162020; font-weight:600; line-height:26px; font-size:19px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">The 2024 Influencer Marketing Report<br> </p></div><div class="mktEditable" id="subbodytext2e05ec87c-30c6-42da-a5cf-c8627cb68a22"><p align="left" class="bodycopy" height="40" style="padding-top:20px; margin:0; color:#162020; font-weight:400; line-height:26px; font-size:16px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">In today’s age of network fragmentation and social content saturation, influencers should be an essential part of every marketer’s playbook. With four reports in one, explore new data about what audiences think makes influencer marketing successful and what influencers expect from brand partners to improve your strategy and reach larger audiences. </p></div><div class="mktEditable" id="subbodycta23158a8c4-16e5-494b-977d-3cc9ce4e847d"><p align="left" class="bodycopy" height="40" style="padding-top:20px; margin:0; color:#0ca750; font-weight:400; line-height:23px; font-size:16px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><a href="#" target="_blank" style="color:#205bc3; font-weight:500">Download the reports →</a></p></div></td></tr><tr><td align="center" class="spacer20" height="20" style="line-height:1px; font-size:1px"> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" width="100%" class="mktoModule" id="FooterModule" style="background-color:#e8eaea; width:100%"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr><td><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color:#e8eaea; 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