May 26, 2024 3:44 AM
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publishing@email.mckinsey.com
Personalize your McKinsey experience, Tim
Promotion of the McKinsey Insights app highlighting features like personalized article feed, offline reading, and push notifications.
Download our app for a customized article feed
May 26, 2024 3:44 AM
-
publishing@email.mckinsey.com
Personalize your McKinsey experience, Tim
Promotion of the McKinsey Insights app highlighting features like personalized article feed, offline reading, and push notifications.
Download our app for a customized article feed
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</style></head><body style="margin:auto; background-color:#ffffff; padding:0"><div class="preheader" style="display:none!important; visibility:hidden; font-size:2px; color:#ffffff; line-height:0px; max-height:0px; max-width:0px; opacity:0; overflow:hidden">Download our app for a customized article feed </div><div style="display:none; max-height:0px; overflow:hidden"> </div><table width="100%" border="0" cellspacing="0" cellpadding="0" align="center" bgcolor="#ffffff" class="full-wrap" style="background-color:#ffffff"><tbody><tr><td valign="top" align="center" bgcolor="#ffffff" style="background-color:#ffffff"><table width="600" bgcolor="#ffffff" border="0" cellspacing="0" cellpadding="0" align="center" class="tbl_main" style="max-width:600px; width:600px; min-width:600px; background-color:#ffffff"><tbody><tr><td align="center" valign="top" bgcolor="#ffffff" style="background-color:#ffffff"><table align="center" width="100%" border="0" cellspacing="0" cellpadding="0" role="presentation" style="background-color:#ffffff"><tbody><tr><td align="center" bgcolor="#ffffff" style="vertical-align:top; padding:0px 0px 0px 0px; background-color:#ffffff"><table width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="left" bgcolor="#ffffff" class="Pad_lftrgt20" style="vertical-align:top; padding:19px 19px 19px 19px; background-color:#ffffff"><table border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="left" valign="top"><a href="#" target="_blank" style="text-decoration:none; outline:none; color:#000001"><img src="https://www.mckinsey.com/assets/dotcom/newsletters/images/vi/1819_MK_Architecture_01.png" width="146" alt="McKinsey & Company" border="0" bgcolor="#E6E6E6" style="display:block; margin:0; padding:0; font-family:Arial; font-size:12px; color:#000000"></a> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" width="100%" border="0" cellspacing="0" cellpadding="0" role="presentation"><tbody><tr><td align="center" style="vertical-align:top; padding:0px 0px 0px 0px"><table width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="center" background="https://www.mckinsey.com/assets/dotcom/newsletters/images/vi/1819_MK_Architecture_06.jpg" bgcolor="#051d31" width="600" valign="top" class="img_width180" style="background-image:url('https://www.mckinsey.com/assets/dotcom/newsletters/images/vi/1819_MK_Architecture_06.jpg'); background-repeat:no-repeat; width:600px; background-color:#051d31; background-size:cover; background-position:bottom right; height:335px; max-height:100%"><div align="center"><a href="#" target="_blank" style="display:block; text-decoration:none; color:#fffffe"><table width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="left" valign="top" width="40" class="width20" style="vertical-align:top; padding:0px 0px 0px 0px; font-weight:normal; width:40px"><img src="https://www.mckinsey.com/assets/dotcom/newsletters/images/vi/spacer.gif" width="40" height="20" border="0" alt="" class="width20" style="display:block; margin:0; padding:0; font-family:Arial; font-size:12px; color:#000000"></td><td align="left" valign="top"><table width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="left" valign="top" width="52%" style="padding:0px 0px 0px 0px"><table width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="left" valign="middle" class="font24 padd_TP17" style="vertical-align:middle; color:#ffffff; font-size:40px; font-family:Georgia,Cambria,Times,Times New Roman,serif; line-height:47px; font-weight:bold; text-align:left; padding:31px 0px 31px 0px"><font class="font24" style="color:#ffffff; font-family:Georgia,Cambria,Times,Times New Roman,serif">Accessible anywhere</font> </td></tr></tbody></table></td><td align="right" width="48%" valign="middle" style="vertical-align:middle; padding:0px 0px 0px 0px"><img src="https://www.mckinsey.com/~/media/McKinsey/Email/onboarding/Touch3_NewSiteRegistrant_02.gif" width="250" height="335" border="0" alt="Accessible anywhere" class="img_width" style="display:block; margin:0; padding:0; font-family:Arial; font-size:12px; color:#ffffff"></td></tr></tbody></table></td><td align="left" valign="top" width="40" class="width20" style="vertical-align:top; padding:0px 0px 0px 0px; font-weight:normal; width:40px"><img src="https://www.mckinsey.com/assets/dotcom/newsletters/images/vi/spacer.gif" width="40" height="20" border="0" alt="" class="width20" style="display:block; margin:0; padding:0"></td></tr></tbody></table></a></div></td></tr></tbody></table></td></tr></tbody></table><table align="center" width="100%" border="0" cellspacing="0" cellpadding="0" role="presentation"><tbody><tr><td align="center" class="padd_LftRThide" style="vertical-align:top; padding:0px 0px 0px 0px"><table width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="center" bgcolor="#f0f0f0" valign="top" style="background-color:#f0f0f0"><table width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="left" valign="top" class="Pad_lftrgt20" style="padding:31px 40px 40px 40px"><table width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="left" valign="top" class="font26" style="vertical-align:top; color:#000000; font-size:24px; font-family:Georgia,Cambria,Times,Times New Roman,serif; line-height:29px; font-weight:bold; text-align:left; padding:0px 0px 14px 0px"><font class="font26" style="color:#000000; font-family:Georgia,Cambria,Times,Times New Roman,serif">Access more top thinking on the go with the McKinsey Insights app.</font> </td></tr></tbody></table><table width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="left" valign="top" class="font16" style="vertical-align:top; color:#333333; font-size:14px; font-family:Helvetica,Arial,sans-serif; line-height:20px; font-weight:normal; text-align:left">Use your McKinsey.com login to take advantage of additional app benefits:</td></tr><tr><td align="left" valign="top" height="15" style="vertical-align:top; font-size:2px; line-height:0px; height:15px"><img src="http://epidm.edgesuite.net/CMS/Coding/McKinsey/2019/02_Feb/01438838/V1/spacer.gif" width="20" height="15" border="0" alt="" style="display:block; margin:0; padding:0; min-height:15px"> </td></tr></tbody></table><table width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="left" valign="top"><table width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="left" width="9" valign="top" class="font16" style="vertical-align:top; color:#333333; font-size:14px; font-family:Helvetica,Arial,sans-serif; line-height:20px; font-weight:normal; text-align:left; width:9px">•</td><td align="left" valign="top" class="font16" style="vertical-align:top; color:#333333; font-size:14px; font-family:Helvetica,Arial,sans-serif; line-height:20px; font-weight:normal; text-align:left">Personalized article feed based on your topic preferences</td></tr><tr><td align="left" width="9" valign="top" class="font16" style="vertical-align:top; color:#333333; font-size:14px; font-family:Helvetica,Arial,sans-serif; line-height:20px; font-weight:normal; text-align:left; width:9px">•</td><td align="left" valign="top" class="font16" style="vertical-align:top; color:#333333; font-size:14px; font-family:Helvetica,Arial,sans-serif; line-height:20px; font-weight:normal; text-align:left">Saved reading list</td></tr><tr><td align="left" width="9" valign="top" class="font16" style="vertical-align:top; color:#333333; font-size:14px; font-family:Helvetica,Arial,sans-serif; line-height:20px; font-weight:normal; text-align:left; width:9px">•</td><td align="left" valign="top" class="font16" style="vertical-align:top; color:#333333; font-size:14px; font-family:Helvetica,Arial,sans-serif; line-height:20px; font-weight:normal; text-align:left">Offline reading</td></tr><tr><td align="left" width="9" valign="top" class="font16" style="vertical-align:top; color:#333333; font-size:14px; font-family:Helvetica,Arial,sans-serif; line-height:20px; font-weight:normal; text-align:left; width:9px">•</td><td align="left" valign="top" class="font16" style="vertical-align:top; color:#333333; font-size:14px; font-family:Helvetica,Arial,sans-serif; line-height:20px; font-weight:normal; text-align:left">Optional push notifications</td></tr></tbody></table></td></tr></tbody></table><table width="100%" border="0" cellspacing="0" cellpadding="0" class="hide"><tbody><tr><td align="center" valign="top" class="padd_TP24 hide" style="vertical-align:top; padding:23px 0px 0px 0px"><table width="100%" cellpadding="0" cellspacing="0" border="0" class="tbl_main hide"><tbody><tr><td align="center" valign="middle" class="widthauto font16" style="padding:0px 0px 0px 0px; background-color:#1f40e6; font-family:Helvetica,Arial,sans-serif; 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margin:0; padding:0; font-family:Arial; font-size:12px; color:#000000"></a> </td><td width="15" align="left" valign="top" style="vertical-align:top; padding:0px 0px 0px 0px; width:15px; font-size:2px; line-height:0px"> </td><td align="left" valign="top" style="vertical-align:top; padding:0px 0px 0px 0px"><a href="#" target="_blank" style="text-decoration:none; outline:none; color:#000001"><img src="https://www.mckinsey.com/assets/dotcom/newsletters/images/vi/1819_MK_Architecture_12_Googlepay.png" width="112" height="38" alt="ANDROID APP" border="0" style="display:block; margin:0; padding:0; font-family:Arial; font-size:12px; color:#000000"></a> </td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" width="100%" border="0" cellspacing="0" cellpadding="0" role="presentation"><tbody><tr><td align="center" bgcolor="#ffffff" style="vertical-align:top; padding:0px 0px 0px 0px; background-color:#ffffff"><table align="center" width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="center" bgcolor="#ffffff" class="Pad_lftrgt20" style="vertical-align:top; 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