How to build stronger brand-influencer relationships

Promotes strengthening brand-influencer relationships and offers a new influencer marketing toolkit.

And turn influencers’ fans into customers ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

May 7, 2024 7:06 AM

marketingcampaigns@connect.sproutsocial.com

How to build stronger brand-influencer relationships

Promotes strengthening brand-influencer relationships and offers a new influencer marketing toolkit.

<html><head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta content="no-cache; max-age=0"><meta name="viewport" content="width=device-width, initial-scale=1.0"><meta name="format-detection" content="telephone=no;address=no;email=no"><style type="text/css">  </style></head><body width="100%" style="background-color:#ffffff; color:#ffffff; font-size:16pt; font-family:Helvetica,Arial,sans-serif; line-height:1.4; width:100%!important; margin:0; padding:0"><div class="mktoText" id="preheader" style="display:none; max-height:0px; overflow:hidden"><p>And turn influencers’ fans into customers ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </p></div><table border="0" cellpadding="0" cellspacing="0" class="maincont" width="100%" style="width:100%; padding:3px"><tbody><tr><td align="center" valign="top" class="mktoContainer" id="template"><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" class="mktoModule" id="HeaderModule" width="100%" style="background-color:#e8eaea; 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width:100%"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr><td><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color:#e8eaea"><tbody><tr><td align="right" bgcolor="#ffffff" valign="top" width="100%" style="background-color:#e8eaea"><div class="mktoImg" id="Image14f5f6dfe-1f3c-457a-9029-fc5f0ce94f09"><a href="#" target="_blank"><img src="https://media.sproutsocial.com/uploads/2023/04/Influencer-relationships-with-consumers-and-brands-are-evolving-her-Final.png" width="600" height="338" alt="Influencer Relationships Are Evolving—What Does That Mean For Marketers?" class="fluidimage" style="display:block; font-family:Helvetica,Arial,sans-serif; font-weight:bold; font-size:20px; line-height:30px"></a> </div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" width="100%" class="mktoModule" id="Headlinec7fbd1d1-c281-489d-81be-37426835fa1d" style="background-color:#e8eaea; width:100%"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr><td><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color:#ffffff"><tbody><tr><td class="spacer20" colspan="3" height="35" style="line-height:1px; font-size:1px"> </td></tr><tr><td width="8%" style="background-color:#ffffff"> </td><td align="left" valign="top" style="line-height:24px"><div class="mktEditable" id="headlinecde1e59d-c6dc-44ea-b5f1-3c134412b438"><p class="bodycopy" style="margin:0; color:#162020; font-weight:bold; line-height:40px; font-size:21px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">Influencer Relationships Are Evolving—What Does That Mean For Marketers?</p></div></td><td width="8%" style="background-color:#ffffff"> </td></tr><tr><td class="spacer20" colspan="3" height="0" style="line-height:1px; font-size:1px"> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" width="100%" class="mktoModule" id="BodyCopy" style="background-color:#e8eaea"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600" style="background-color:#ffffff"><tbody><tr><td><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color:#ffffff; border-collapse:collapse; border-spacing:0; border:none"><tbody><tr><td align="center" class="spacer20" height="0" style="line-height:1px; font-size:1px"> </td></tr><tr><td width="8%" style="background-color:#ffffff"> </td><td align="left" valign="top" style="line-height:24px"><div class="mktEditable" id="bodytext1"><p></p><p class="bodycopy" style="margin:0; color:#162020; font-weight:400; line-height:25px; font-size:18px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">86% of consumers make purchases inspired by their trusted influencers at least once a year, proving the impact they have on our buying habits. But as influencers’ fandoms grow, emotional attachment increases, heightening the risk of harassment and brand backlash. <br><br>To protect your brand and the influencers you partner with, relationships must be built on trust, transparency and mutual benefit. Discover six ways to forge stronger, positive brand-influencer relationships to mitigate risks, fulfill your brand’s goals and turn influencers’ fans into customers.</p><p></p><p class="bodycopy" style="margin:0; color:#162020; font-weight:400; line-height:25px; font-size:18px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><a href="#" target="_blank" style="color:#205bc3; font-weight:500">Find out now → </a></p></div></td><td width="8%" style="background-color:#ffffff"> </td></tr><tr><td align="center" class="spacer40" height="10" style="line-height:1px; font-size:1px"> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" width="100%" class="mktoModule" id="SubArticles250af9aa-4834-4467-83f0-fa6c4e5e36c7" style="background-color:#e8eaea"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600" style="background-color:#ffffff"><tbody><tr><td><table align="center" cellpadding="0" cellspacing="0" width="84%"><tbody><tr><td align="center" class="spacer20" height="0" style="line-height:1px; font-size:1px"> </td></tr><tr><td align="left" class="coltd" valign="top" width="40%" style="padding-top:30px; border:none"><div class="mktoImg" id="SubImage175af104c-d6fc-4bd5-b43f-103ee7f71e37"><a href="#" target="_blank"><img src="https://media.sproutsocial.com/uploads/2024/03/Women-of-the-creator-economy-Final.jpg" width="241" height="136" alt="How Women Are Building A More Inclusive Creator Economy" class="colimage" style="display:block"></a> </div><div class="mktEditable" id="subheadline189bfc80e-a314-442b-9de1-1ff688cc8bb2"><p align="left" class="subheadstyle" height="40" style="padding-top:30px; margin:0; color:#162020; font-weight:600; line-height:26px; font-size:21px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">How Women Are Building A More Inclusive Creator Economy</p></div><div class="mktEditable" id="subbodytext1817c537b-b6ca-4ca7-87c4-33356aae9cb3"><p align="left" class="bodycopy" height="40" style="padding-top:20px; margin:0; color:#162020; font-weight:400; line-height:26px; font-size:16px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">Women are driving inclusivity in the creator economy, founding their own brands and working behind-the-scenes with influencers. Jayde Powell, content creator and marketer, spoke with five female creatives to learn how they’re building a space that’s equitable and profitable.</p></div><div class="mktEditable" id="subbodycta1a463fc95-1b08-4eaa-a8b3-2e5fb96a24ce"><p align="left" class="bodycopy" height="40" style="padding-top:20px; margin:0; color:#0ca750; font-weight:400; line-height:23px; font-size:16px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><a href="#" target="_blank" style="color:#205bc3; font-weight:500">Tell me more →</a></p></div></td><td class="coltdnopad" colspan="3" width="4%"> </td><td align="left" class="coltd" valign="top" width="40%" style="padding-top:30px; border:none"><div class="mktoImg" id="SubImage2e2b643cf-f7e1-4ed5-80c5-fedc4e51e67a"><a href="#" target="_blank"><img src="https://media.sproutsocial.com/uploads/2024/05/influencer-marketing-toolkit_2024_featured-image.png" width="241" height="136" alt="An Influencer Marketing Toolkit to Kickstart Your Strategy" class="colimage" style="display:block"></a> </div><div class="mktEditable" id="subheadline25f041671-5d34-4b20-8299-aa8b4cad6063"><p align="left" class="subheadstyle" height="40" style="padding-top:30px; margin:0; color:#162020; font-weight:600; line-height:26px; font-size:21px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">An Influencer Marketing Toolkit to Kickstart Your Strategy<br> </p></div><div class="mktEditable" id="subbodytext2e05ec87c-30c6-42da-a5cf-c8627cb68a22"><p align="left" class="bodycopy" height="40" style="padding-top:20px; margin:0; color:#162020; font-weight:400; line-height:26px; font-size:16px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">Influencer marketing can scale to fit a variety of budgets, making it an effective tool for brands of every size and industry. In this new toolkit, find the essential resources you need to begin, budget and build a clear influencer marketing strategy that fits your brand and drives ROI. <br> </p></div><div class="mktEditable" id="subbodycta23158a8c4-16e5-494b-977d-3cc9ce4e847d"><p align="left" class="bodycopy" height="40" style="padding-top:20px; margin:0; color:#0ca750; font-weight:400; line-height:23px; font-size:16px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><a href="#" target="_blank" style="color:#205bc3; font-weight:500">Get the toolkit →</a></p></div></td></tr><tr><td align="center" class="spacer20" height="20" style="line-height:1px; font-size:1px"> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#e8eaea" border="0" cellpadding="0" cellspacing="0" width="100%" class="mktoModule" id="FooterModule" style="background-color:#e8eaea; width:100%"><tbody><tr><td align="center" bgcolor="#e8eaea" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr><td><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color:#e8eaea; 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