Introducing H-D Membership

The email promotes the H-D Membership, inviting recipients to download the H-D app for exclusive benefits, community connection, reward earning possibilities, and event access.

Ride with us! RIDE WITH US. DOWNLOAD THE H-D® APP. FREE TO JOIN, BECOME A MEMBER H-D Membership is where riders and H-D enthusiasts alike come together—and you're invited. Along the way, you'll earn loyalty points, get access to exclusive experiences

February 16, 2024 4:18 PM

Harley-Davidson@e-mail.harley-davidson.com

Introducing H-D Membership

The email promotes the H-D Membership, inviting recipients to download the H-D app for exclusive benefits, community connection, reward earning possibilities, and event access.

<html><head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0"><style type="text/css">  </style><style type="text/css">  </style></head><body bgcolor="#ffffff" style="background-color:#ffffff; color:#000000; padding:0px; font-size:16px; font-family:Helvetica,Arial,sans-serif"><style type="text/css">  </style><div class="preheader" style="font-size:1px; display:none!important">Ride with us!</div><div style="font-size:0; line-height:0"><img src="https://click.e-mail.harley-davidson.com/open.aspx?ffcb10-fe8c1671766d0c7b73-fe29117977660c7f761172-fe3415707564077a701679-ff6115757d-fe2611757d650675771373-ff2513797162&d=100207&bmt=0" width="1" height="1" alt=""><img src="https://beacon.krxd.net/1x1_usermatch.gif?partner=MJZYTU0o_sfmc_100037529_sha256&partner_uid=8d80ea2bb07f13352843b90246de64da1d14e4250e5676092638f65ea74c7fcd" width="0" height="0" style="display:none"> <img src="https://beacon.krxd.net/1x1_usermatch.gif?partner=MJZYTU0o_sfmc_100037529_subid&partner_uid=558128273" width="0" height="0" style="display:none"> <img src="https://beacon.krxd.net/1x1_ad_impression.gif?confid=t2x4m5ypb&advertiserid=100037529&campaignid=TEST_Email_Welcome_NewMembershipAnnouncement" width="0" height="0" style="display:none"></div><table width="100%" border="0" cellpadding="0" cellspacing="0" align="center"><tbody><tr><td align="center" valign="top"></td></tr><tr><td align="center"><table cellspacing="0" cellpadding="0" border="0" width="600" class="container" align="center"><tbody><tr><td><table class="tb_properties border_style" cellspacing="0" cellpadding="0" bgcolor="#ffffff" width="100%" style="background-color:#FFFFFF"><tbody><tr><td align="center" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="content_padding" style=""><table border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="center" class="header" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" valign="top"><table cellspacing="0" cellpadding="0" style="width:100%"><tbody><tr><td class="responsive-td" valign="top" style="width:100%"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:0px"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tbody><tr><td align="center"><a href="#" title="" data-linkto="other"><img data-assetid="557740" src="https://image.e-mail.harley-davidson.com/lib/fe3415707564077a701679/m/13/0edd2459-152d-4219-94cc-56ac034c2c16.png" alt="" height="73" width="228" style="display:block; padding:0px; text-align:center; height:73px; width:228px; border:0px"></a></td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:#FA6600; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:10px"><div style="text-align:center"><b><a href="#" title="Header_H-D app_Banner" style="color:#FFFFFF; text-decoration:none">RIDE WITH US. DOWNLOAD THE H-D<sup style="font-size:70%; line-height:0; vertical-align:5px">®</sup> APP.</a></b></div></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tbody><tr><td align="center"><a href="#" title="" data-linkto="other"><img data-assetid="558507" src="https://image.e-mail.harley-davidson.com/lib/fe3415707564077a701679/m/13/d978f25d-35b3-4529-aecf-11ed67c244be.jpg" alt="1st_img_H-D app" width="600" style="display:block; padding:0px; text-align:center; height:auto; width:100%; border:0px none transparent"></a></td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:#F0F0F0; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:50px 30px 30px"><table cellspacing="0" cellpadding="0" role="presentation" style="width:100%"><tbody><tr><td><table cellspacing="0" cellpadding="0" role="presentation" style="width:100%"><tbody><tr><td valign="top" class="responsive-td" style="width:100%"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:0px 0px 16px"><div style="text-align:center"><span style="font-size:50px; line-height:55px"><b><span style="color:#000000"><a href="#" title="" style="color:#000000; text-decoration:none">FREE TO JOIN, BECOME A MEMBER</a></span></b></span></div></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:0px 10px 30px"><div style="text-align:center"><span style="font-size:18px; line-height:24px"><span style="color:#000000">H-D Membership is where riders and H-D enthusiasts alike come together—and you're invited. Along the way, you'll earn loyalty points, get access to exclusive experiences, and more. </span></span></div></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:0px 10px"><center><table width="100%"><tbody><tr><td align="center"><div><a href="#" title="" style="background-color:#fa6600; border:1px solid #fa6600; color:#ffffff; display:inline-block; font-family:Helvetica,Arial,sans-serif; font-size:18px; font-weight:bold; line-height:48px; text-align:center; text-decoration:none; width:300px">EXPLORE MEMBERSHIP</a></div></td></tr></tbody></table></center></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tbody><tr><td align="center"><img data-assetid="556079" src="https://image.e-mail.harley-davidson.com/lib/fe3415707564077a701679/m/13/702f6343-3e50-4563-ae82-1f41176f6b60.jpg" alt="" width="600" style="display:block; padding:0px; text-align:center; border:0px solid transparent; height:auto; width:100%"></td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:30px 30px 10px"><table cellspacing="0" cellpadding="0" role="presentation" style="width:100%"><tbody><tr><td><table cellspacing="0" cellpadding="0" role="presentation" style="width:100%"><tbody><tr><td valign="top" class="responsive-td" style="width:100%"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:0px 0px 16px"><div style="text-align:center"><span style="font-size:40px; line-height:45px"><b><span style="color:#000000">TAP INTO THE H-D APP</span></b></span></div></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:0px 10px 30px"><div style="text-align:center"><span style="font-size:18px; line-height:24px"><span style="color:#000000">Membership is designed around the H-D App. On it, you can interact with other members, join groups, complete challenges, earn points, access your benefits, and much more. <br><br>From our free membership to our paid passes, you can find the experience that's right for you.</span></span></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:20px 20px 10px"><table role="presentation" cellspacing="0" cellpadding="0" style="width:100%"><tbody><tr><td><table role="presentation" cellspacing="0" cellpadding="0" style="width:100%"><tbody><tr><td class="responsive-td" valign="top" style="width:50%; padding-right:5px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding-bottom:10px"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tbody><tr><td align="center"><img data-assetid="558504" src="https://image.e-mail.harley-davidson.com/lib/fe3415707564077a701679/m/13/c0136b0c-0b73-4929-ab16-c7f2a7dbfa36.jpg" alt="" width="275" style="display:block; padding:0px; text-align:center; height:auto; width:100%; border:0px none transparent"></td></tr></tbody></table></td></tr></tbody></table></td><td class="responsive-td" valign="top" style="width:50%; padding-left:5px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:10px 0px 10px 10px"><div style="line-height:150%"><span style="font-size:16px"><b><span style="color:#fa6600">COMMUNITY</span></b></span></div><div style="line-height:150%"><span style="font-size:20px"><span style="color:#000000"><b>CONNECT AND GET REWARDED</b></span></span></div></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:0px 0px 10px 10px"><div style="line-height:150%"><span style="font-size:16px"><span style="color:#000000">Connect with the community on the H‑D App, and gain points to redeem rewards on H‑D online orders and at authorized H‑D dealers.</span></span></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:20px 20px 10px"><table role="presentation" cellspacing="0" cellpadding="0" style="width:100%"><tbody><tr><td><table role="presentation" dir="rtl" cellspacing="0" cellpadding="0" style="width:100%"><tbody><tr><td class="responsive-td" dir="ltr" valign="top" style="width:50%; padding-left:5px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:0px 0px 10px"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tbody><tr><td align="center"><img data-assetid="558505" src="https://image.e-mail.harley-davidson.com/lib/fe3415707564077a701679/m/13/cc92910d-d762-4922-b09e-68e30fb25119.jpg" alt="" width="275" style="display:block; padding:0px; text-align:center; height:auto; width:100%; border:0px none transparent"></td></tr></tbody></table></td></tr></tbody></table></td><td class="responsive-td" dir="ltr" valign="top" style="width:50%; padding-right:5px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:10px 10px 10px 0px"><div style="line-height:150%"><span style="font-size:16px"><b><span style="color:#fa6600">RIDING</span></b></span></div><div style="line-height:150%"><span style="font-size:20px"><span style="color:#000000"><b>ENHANCE YOUR MEMBERSHIP</b></span></span></div></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:10px 10px 10px 0px"><div style="line-height:150%"><span style="font-size:16px"><span style="color:#000000">Our paid passes are packed with benefits for on and off bike. You'll be rewarded for how you ride and interact with H‑D and receive exclusive access and discounts. Plus, we've partnered with major brands for discounts from Hilton<sup style="font-size:70%; line-height:0; vertical-align:5px">®</sup>, SiriusXM, Tentrr, and the Fuel Rewards<sup style="font-size:70%; line-height:0; vertical-align:5px">®</sup> program at Shell. </span></span></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:20px 20px 10px"><table role="presentation" cellspacing="0" cellpadding="0" style="width:100%"><tbody><tr><td><table role="presentation" cellspacing="0" cellpadding="0" style="width:100%"><tbody><tr><td class="responsive-td" valign="top" style="width:50%; padding-right:5px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding-bottom:10px"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tbody><tr><td align="center"><img data-assetid="680665" src="https://image.e-mail.harley-davidson.com/lib/fe3415707564077a701679/m/1/54e9c538-bded-45fe-a579-8259402a036e.jpg" alt="" width="275" style="display:block; padding:0px; text-align:center; height:auto; width:100%; border:0px none transparent"></td></tr></tbody></table></td></tr></tbody></table></td><td class="responsive-td" valign="top" style="width:50%; padding-left:5px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:10px 0px 10px 10px"><div style="line-height:150%"><span style="font-size:16px"><b><span style="color:#fa6600">EVENTS & EXPERIENCES</span></b></span></div><div style="line-height:150%"><span style="font-size:20px"><span style="color:#000000"><b>GET ON THE LIST</b></span></span></div></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:0px 0px 10px 10px"><div style="line-height:150%"><span style="font-size:16px"><span style="color:#000000">When you become a member, you’ll get exclusive access to riding and lifestyle events—plus premium perks at our biggest events, and more.</span></span></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tbody><tr><td align="center"><img data-assetid="556078" src="https://image.e-mail.harley-davidson.com/lib/fe3415707564077a701679/m/13/f043eb4b-6ba9-48b6-bcea-5e7d4e9961d2.jpg" alt="" width="600" style="display:block; padding:0px; text-align:center; height:auto; width:100%; border:0px"></td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:#F0F0F0; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:50px 30px 30px"><table cellspacing="0" cellpadding="0" role="presentation" style="width:100%"><tbody><tr><td><table cellspacing="0" cellpadding="0" role="presentation" style="width:100%"><tbody><tr><td valign="top" class="responsive-td" style="width:100%"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:0px 0px 16px"><div style="text-align:center"><span style="font-size:40px; line-height:45px"><b><span style="color:#000000"><a href="#" title="" style="color:#000000; text-decoration:none">READY TO GET STARTED?</a></span></b></span></div></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:0px 10px 30px"><div style="text-align:center"><span style="font-size:18px; line-height:24px"><span style="color:#000000">See which Membership is right for you. </span></span></div></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:transparent; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:0px 10px"><center><table width="100%"><tbody><tr><td align="center"><div><a href="#" title="" style="background-color:#f0f0f0; border:2px solid #fa6600; color:#000000; display:inline-block; font-family:Helvetica,Arial,sans-serif; font-size:18px; font-weight:bold; line-height:48px; text-align:center; text-decoration:none; width:300px">BECOME A MEMBER</a></div></td></tr></tbody></table></center></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="background-color:#000000; min-width:100%"><tbody><tr><td class="stylingblock-content-wrapper camarker-inner" style="padding:0px"><table><tbody><tr bgcolor="#000000"><td><table role="presentation" align="left" border="0" cellpadding="0" cellspacing="0" class="deviceWidth" style="width:600px"><tbody><tr><td height="25" style="height:25px; line-height:1px; font-size:1px"></td></tr><tr><td align="left"><table role="presentation" align="left" width="100%" cellpadding="0" cellspacing="0" border="0"><tbody><tr><td width="30" style="width:30px; max-width:30px"></td><td align="left"><a href="#" target="_blank" style="border:none; outline:none"><img alt="Logo Harley Davidson Membership" width="188" height="43" src="https://image.e-mail.harley-davidson.com/lib/fe3415707564077a701679/m/13/c4aa09ac-231b-40a7-9e92-2b67a376992b.png" style="display:block"></a> </td><td width="30" style="width:30px; max-width:30px"></td></tr></tbody></table></td></tr><tr><td height="30" style="height:30px; line-height:1px; font-size:1px"></td></tr><tr><td style="line-height:1px; font-size:1px"><table role="presentation" align="right" width="100%" cellpadding="0" cellspacing="0" border="0"><tbody><tr><td class="w20" width="25" style="width:25px; max-width:25px; line-height:1px; font-size:1px"></td><td><table role="presentation" align="right" cellpadding="0" cellspacing="0" class="w280_db" style="width:550px"><tbody><tr><td style="line-height:1px; font-size:1px"><img class="w280_db" alt="" width="550" height="1" src="https://image.e-mail.harley-davidson.com/lib/fe3415707564077a701679/m/13/aeb0e34e-e2f7-4485-a86f-3d2bf76b1ec8.png" style="width:550px; height:auto; display:block"> </td></tr></tbody></table></td><td class="w20" width="25" style="width:25px; max-width:25px; line-height:1px; font-size:1px"></td></tr></tbody></table></td></tr><tr><td class="h40" height="30" style="height:30px; line-height:1px; font-size:1px"></td></tr><tr><td><table role="presentation" align="center" width="100%" cellpadding="0" cellspacing="0" border="0"><tbody><tr><td class="w20" width="25" style="width:25px; max-width:25px"></td><td><table role="presentation" align="left" width="100%" cellpadding="0" cellspacing="0" border="0"><tbody><tr><td align="left" class="w280_db" width="270" valign="middle" style="width:270px; font-family:Helvetica,Arial,sans-serif; color:#ffffff; font-size:16px; line-height:1.2; font-weight:bold; letter-spacing:1px; vertical-align:middle">DOWNLOAD THE APP </td><td align="left" class="w280_db" valign="middle" width="280" style="width:280px; vertical-align:middle"><table role="presentation" align="left" cellpadding="0" cellspacing="0" border="0" style="padding-top:0px"><tbody><tr><td colspan="3" class="h25" height="1" style="height:1px; 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