This week we are seeing how Arc Browser Company does marketing emails.
Feature Education
Arc emphasizes educational content in their communications. Most of their emails provide detailed information on how to use their product and its features.
For example, they explain concepts like creating spaces, akin to profiles on Google Chrome
and they discuss how pinning enhances the seamless experience between Mac and iPhone.
This educational approach is one of the best marketing tactics because it deepens users' understanding of the product, increasing the likelihood they will keep using it, thereby improving retention rates.
Key Takeaway:
Educate your customers or prospects about your features, offerings, services, or products. The better they grasp the value, the stronger your relationship will be.
Applying Feedback
To demonstrate their commitment to community feedback, Arc engages in several impactful practices:
1. They start by acknowledging and thanking their community.
2. They highlight that they received feedback a few months ago to show they are quick to listen and act.
3. They illustrate how they've implemented the feedback received.
Key Takeaway:
Actively show and communicate to your customers that you value their feedback and are listening. Let them know their voices matter.
Humanizing the Company
People connect with people. To humanize their brand, Arc shows who's behind the product with a group picture of the team. This transparency likely encourages more user feedback than if the company were less open.
Key Takeaway:
Display the faces behind the product. This is crucial, especially for early-stage startups, to foster a relatable and trustworthy image.
